How to Create a Blog - Blog Platforms

A blog is a type of website, so creating one will involve some form of web design. Thankfully there are standalone and online blog building software that makes everything easy. These software that simplifies the building of blogs are called blog platforms. You do not have to create a blog from scratch, all you need is to choose a blog platform that meets your unique needs and build your blog with it.

What are Blog Platforms


Blog platforms are software that enable a blogger easily build and manage a blog. They enable you create a blog and also makes writing and editing on your blog very easy. To create a blog with a blog platform, you do not need to know lots about web design technologies like HTML and CSS, though a little knowledge will help.

Blog platforms offer templates that you can easily customise to create a unique look and feel for your blog. While some offer a simple drag and drop or WYSIWYG interface, others will require that you have some knowledge of coding to use them. What all blog platforms will help you do easily is to write, format, and edit your posts, as well as add photos and videos.

What is your Blog Platform Choice


There are many blog platforms, but I will narrow down your choice to two Wordpress and Blogger. Of course, there are others like TypePad and Movable Type, however Blogger and Wordpress are the most popular blog platforms. When choosing a blog platform, you have two choices hosted/online blog platform or a standalone blog platform.

Hosted/Online blog platforms are hosted online. They are a lot easier to use. Using them is as simple as using any other online service like your email or Facebook. They are designed for simplicity and require no knowledge of web technologies. With hosted blog platforms, you do not need to worry about hosting as your blog is hosted free once created.

Hosted blog platforms also offer a free subdomain name, although with a little fee you can use your own domain name for your blog. The only complaint that some bloggers have on hosted blog platforms is that they are less customisable. Hence, bloggers who are customisation freaks often go for standalone blog platforms.

To use a standalone blog platform, you must have a web hosting account, which you will have to pay for. You also need to buy a domain name. You can download the blog platform and install it on the server of your host. However, most hosting services already have blog platforms on their sites all you need is install them. Most of these hosting services provide an easy one click installation for blog platforms.

Setting up and customising a standalone blog platform takes a lot of work and require some knowledge of web technologies, but is worth the effort, because of the flexibility and control they offer. Standalone blog platforms give you more control to customise your blog.

So hosted/online blog platforms offer simplicity and ease of use, but with some limitation on blog customisation, while standalone blog platforms offer limitless possibilities, with some complexities. So, make your choice and create a blog.

Blogger is a hosted/online blog platform while Wordpress is available in hosted/online and standalone blog platform variants.

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posted by passyjango @ 8:10 PM   0 comments

Converting Low Bounce Rate on Blogs & Websites

Low bounce rate is desired by most bloggers and web publishers. This is because it is used to measure the engagement of a blog or website. But, do not forget why you want an engaging website or blog in the first place. Blog engagement is a journey, not a destination. The aim of an engaging blog or website is to convert visitors into customers.

Every Click should count


Bounce rate is lowered by reducing the number of visitors that leave your blog without viewing another page. However, the additional page they view should count. Claiming low bounce rates with page views that bring no value to your blog or website is meaningless. In fact, it is better they bounce than incur additional cost in server time for you.

Placing meaningless links on a blog just to gain low bounce rate is not useful. Links should be added in such a way that when clicked they bring you closer to converting the visitor. To do that the link should answer likely questions generated by the referring page.

Creating content that converts


To make additional page views on your website useful, they need to be related to the referring page and offer additional information about its content. For example, an article or blog post about a product could include links to specs and reviews of the product as well as link to a shopping cart.

Your contact details and information about your social network presence should also be prominently positioned so that if the visitor does not convert now, you can still convert him later through your social media campaigns.

The point of these series of articles on bounce rate is to remind you of the bigger picture. As a blogger or web publisher you should not focus so much on signals, but understand why they exist. Bounce rate exists to help you measure the engagement of you blog or website, but the ultimate goal is to drive-up conversion.

The reason you want visitors to stay longer on your blog or website is to convert them and not just to reduce bounce rate. Low bounce rate is of no value without conversion. Focus your bounce rate reduction campaigns to making pages that will lead to conversion more accessible.

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posted by passyjango @ 11:25 PM   0 comments

How to Reduce Blog & Website Bounce Rate

Bounce rate is the percentage of visitors to your blog or website that leaves without visiting another page on your blog or website. Although I have argued earlier that bloggers should not focus too much on bounce rate, you should not ignore it entirely.

The point of bounce rate is that it is a signal for measuring how engaging your site or blog is. A low bounce rate is often assumed to mean that visitors disapprove your website, so they cannot stand it and leave as soon as possible. However, in practice this is not always the case.


Bounces occur for different reasons; your job is to ensure your blog is engaging and not to focus on bounce rate. You should also ensure that when bounces occur you gain from it. For example, bounces due to affiliate marketing or CPC could have some financial benefit for a blog.

However, if you own a business website or sell on your site bounce rate is an important measure of engagement as the only link you want visitors on your website to click is the one that leads to conversion for your business. So if you want to reduce your bounce rate here are a few things to do on your website or blog.

Have a Clear Navigation


Make the navigation of your blog or website clear and simple. Do not try to be too creative, most web users do not have the time to waste trying to figure out how to navigate your blog. Use standard conventions for your navigation. And make sure your links can be navigated on all devices.

Recently I visited a website of an insurance company that I could not navigate on mobile because of the way the navigation was designed. I had no option than to leave. So, before shouting over how high your bounce rate is make sure the navigation on your blog or website is easy to use.

Link to related content


Visitors to your blog will not visit any other post on your blog or website if they find no link to take them there. You should provide link within your content pages that are related to the subject on the page or that will enable your visitor take action based on the content on the page or blog post.

For example, a product page should contain links to a gallery where visitors can view more photos of the product. It should also link to a shopping cart or a contact page so that visitors can take action for conversion. For a blog post, links to existing blog post that are related to current post should be added to new blog posts.

If users do not easily find an inbound link to click on they will leave without visiting any other page, resulting in a bounce.

Optimise your pages for keywords


If your content pages are not targeting the right keywords, most visitors coming through search will bounce back since your content is probably not what they were looking for. So to keep visitors on your site or blog, pay attention to keywords and ensure you are attracting the right crowd.

Do not just target keywords for the sake of it. Make sure that the contents on the page and links within your content pages satisfies the targeted keywords.

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posted by passyjango @ 9:24 AM   0 comments

What Value is Low Bounce Rate to Blogs

One metric that bloggers usually watch when accessing the health of their blog is the bounce rate with the aim always being to make it as low as possible. However, a low bounce rate is not necessarily good news. It fact, it could mean missed opportunity to earn with your blog.

Your focus as a blogger is to develop good content on your blog what users do with your content is not entirely up to them. Metrics like keyword targeting, unique visits, traffic sources, time spent on site are far more important metrics for blogs than bounce rate or pages per visit.

So what is bounce rate?


Bounce rate is the percentage of visitors that visit a page on a website and left without clicking another page on the website. So if a visitor enters your blog and do not click any link on your blog to view another page on your site it is regarded as a bounce.

Note that if the user clicks a link to another site on your blog, closes the browser, or spends enough time on a page for the session of your analytics software to timeout it will be regarded as a bounce.

So why is low bounce rate important?


The theory behind bounce rate is that bounces occur because visitors do not like your blog, or your blog is not engaging enough, is hard to navigate, or contains low quality content. Hence, bounce rate is often used as a scale to access how engaging a blog or website is. In such a scale low bounce rate means an engaging blog while high bounce rate means the opposite.

However, this simplistic view of bounce rate is not true for all types of websites, blogs especially. Bounces do not always occur because of disapproval of visitors. For example, a visitor clicking on an out bound link on your blog is not necessarily doing so because he hates your blog, but to get more information, which is why you included the link in the first. Note that Ads on your site and clicks to your social networking pages will also result in bounces.

Bounces contribute to pay day


Bloggers should not focus too much on bounce rate. Ads on your blog will result in bounces. So, if you use CPC or CPA advertising, they will result in bounces. Why complain about a bounce if it contributes to your pay day? Most bloggers are in it for the money.

Having too low bounce rate with CPC or CPA advertising means you are losing money or your Ads are not properly placed. It is time to monetise those low bounce rate. Remember, you may go out of business soon with your low bounce rate, if you do not make enough money on your blog to pay your bills.

Stop chasing low bounce rate


To have a perfect bounce rate on your blog you should avoid out bound links, write half hazard content with read more links all over the place, remove links to your social networking pages, and remove all ads. But what value will that add to your blog. Your focus should be writing quality content, proper keyword targeting, and easy navigation. These should be your focus not bounce rate.

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posted by passyjango @ 3:02 PM   0 comments

Google Adsense Ads making money from your contents

Google Adsense is an online advertising serving service (Advertising network) that displays contextual cost per click (CPC) or Cost per Impression (CPM) Ads on websites. By contextual, we mean that Adsense Ads are tailored to match contents on your website or blog. That way the Ads are relevant and hence increases the user experience.

Web publishers who subscribe to Google Adsense make money when a visitor to their website finds an Ad so interesting as to click on it. Web publishers make money from Google Adsense when a cost per click Ad on their websites or blogs are clicked on by a visitor. The visitor is then taken to the website of the advertiser (landing page) for more information about the Ad.

In the case of cost per impression (or more accurately cost per thousand impression), the web publisher makes money once the Ad is fully loaded (also called impression), when the blog or website is visited. This occurs whether or not the Google Adsense Ad is clicked.

The publisher has no way of choosing between cost per click or cost per click. It is the advertisers that decides this. Some advertisers choose a combination of both Ads.


To make money with Google Adsense, here are a few guidelines:

Write purposeful content


Adsense Ads are tailored to match contents on your website. Adsense send crawlers to each page on your website to find out what your website is all about and then look for Ads within Google Adword network that best matches contents on your website. The only way Adsense crawler will know what your website is about is if you write purposeful web pages.

Purposeful pages target specific keywords. For Adsense Ads on your website to be properly matched by your content, you should target specific keywords. Writing web pages that do not have purpose will lead to Adsense Ads on your website not being properly matched with your content, which will lead to fewer clicks on such Adsense Ads as a result of irrelevance. Fewer clicks mean poor conversion or earnings. When Adsense Ads are relevant, they will tend to attract the interest of visitors leading to more clicks.

Good Ad placement will increase earnings


Making money on Adsense also depends on your Ad placement. Position your Adsense Ads where your visitors will see them. Of course, visitors to your website will not click on your Ads if they do not see them. Therefore, find out where your visitors eyes usually go when they visit your website and place your Adsense Ads in those locations.

Ensure that the first Ad unit appears in the hottest Ad space on your website. This is because Adsense display ads in order of their earning potential. So, ads on the first Ad unit will likely earn more than those on the second Ad unit and so on. So, by ensuring that Ads that earn more gets the most clicks, you can increase your current adsense earnings without any increase in traffic.

Use Adsense channels to find out which Ad units perform the best on your website. With Adsense channels, you can research on best Ad placements for your website.

Customise your Adsense Units


You should also customise your Adsense Ads to blend with contents on your website. However, you must not do this in a deceptive way. It is always a good idea to remove borders from your Adsense Ad units. Adsense links should have the same colour and background as other on your website. Your Adsense Ads should look as part of your website.

Other Adsense earning oppurtunities


So far, we have focused on how to make money from Adsense by placing Ads on your website, but there are more ways of making money from Adsense, Adsense for content is just one of it. Here is a brief on how other Adsense money making opportunities work. Future articles will highlight more on each method.

Making money from Adsense for search: in this method the web publisher places one or two search boxes on their website. When visitors search using that search box, Google Adsense will display Ads around search results. If the visitor clicks any Ads, the publisher makes money.

Making money from Adsense for Domains: if you have vacant domains, you can make money from them using Adsense for domains. Google will populate the site with Ads and you will make money if a visitor clicks on those Ads.

Making money from Adsense for Feeds: you can place adsense Ads on your website's feed, you make money when an Ad is clicked on .

Making money from Adsense for games: if you are an online game developer, Adsense allows you make money from your games. You allow visitors to play games online free, then use Ads to make money.

Making money from Adsense for mobile: if you have a mobile website, you can make money via Adsense for mobile.

How does Google Adsense work?


Google acts like middle man between advertisers and publishers. Advertisers use the Google Adword to setup their Ad campaign. In the Setup they select how-much they a willing to pay for a click or view, keywords they are interested in, regions of interest, and so on.

Publishers register via Google Adsense. Once accepted Adsense robots will crawl your blog or website for keywords. The blog will be matched with Ads from Adword with relevant keywords. If a visitor to a website clicks on an Adsense Ad, the advertiser is billed on Adword, while Google credits a share of this earning into the Adsense account of the publisher.

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posted by passyjango @ 2:40 PM   5 comments

Adsense for Content Review

Google Adsense is an online advertising serving service that displays contextual Ads on websites. These ads are tailored to the content on each website and can either be pay per click or pay per impression. There are different Adsense formats, namely Adsense for content, Adsense for search, Adsense for games, Adsense for feeds, and Adsense for domains. This page will focus on Adsense for content, which is one of the most popular Adsense formats today.

Adsense for content comes in two forms namely Content Ad units and Link Ad units.

Adsense Content Ad units


Adsense Content ad units are very popular. Adsense for content ads are displayed directly on the website of the publisher. The Publisher creates and copies an Adsense code from the Adsense website and pastes same on the spot he wishes the ads to appear on his website. These Adsense ads may be in text, flash, image, or video. You can also choose from a wide range of ad units that can fit your website, from small ad units to medium ad units, from wide ad units to tall ad units. You can also customise ads to blend with your website.

There are two ways publishers can earn from the Adsense content ad unit, they are:
  • Pay per click, and
  • Pay per impression

In pay per click, the publisher makes money when a visitor clicks on an Adsense ad on the publisher’s website. In pay per impression clicks are not required, once an adsense ad that implements pay per impression is fully loaded the publisher will earn some money. Publishers cannot choose which of the methods ads displayed on their site must use. It is the advertiser that decides which method to use. Some advertisers use a combination of both methods.

If you are new to Adsense, content ads are the first type of Ad that you are likely to integrate on your website. This is because content Ads are easier to understand than other Adsense Ad formats.

Adsense Content Ads will display Ads tailored to contents on your website. For it to be effective, your website must be purposeful and written with your keywords in mind. If you write without using your keywords ads on your website will not be tailored to your content and this will result in low click-through rate.

Adsense allows publishers to place as many as 3 content Ad units on a web page. If possible use all three Adsense ad units on all your pages, this if done well will improve your earnings.

Adsense Link Units


New web publishers usually ignore Adsense link units, probably because they do not understand how it works. This is a big mistake. Link units display links to adsense ads on your website. If a visitor clicks on a link unit, the publisher does not earn immediately, rather the visitor is taken to a page where he will view Adsense ads related to the link clicked. The publisher makes money if this visitor clicks on any of the Adsense ads on the new page. Therefore, with link units you need two clicks to earn.

The links are made to match the content on your site. For example, if your page is optimised for the keyword mobile phones, your link ads may contain links like:
  • buy mobile phones
  • used mobile phones
  • Nokia mobile phones
  • mobile phones
    •
For example, if your visitor clicks on buy mobile phones, he will be linked to Adsense ads related to buy mobile phones. If he clicks any of these ads, you will earn some money.

For Adsense link units to be effective they must be customised to blend to content on your website. Customise your Adsense link units to be the same colour and font as other links on your website. This will make visitors to see the ad links as part of your website. However, the link must be separated from other links on your website. Do not place it too near to existing links on your site.

You can have as many as 3 Link units on your website. If possible use all three Adsense link units on all your pages, this if done well will improve your earnings.

Do not ignore Adsense link units as they can add considerably to your Adsense earnings.

Visit Google Adsense

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posted by passyjango @ 5:08 PM   0 comments

Newspapers web publishers Gold mine Bloggers too

Newspapers are great sources of information for web publishers and bloggers. As a web publisher, you must look for newspapers, journals and magazines on your industry. If you write on health, for example you should look for health magazines and journals. You should also look for newspaper editions that talk health.

Do not just rely on your experience, newspapers and magazines will inform you of new and emerging trends (new wants) in your industry (or niche). They help you understand what the burning issues are in your niche area. Look at ads in newspapers as well, do not just focus on news and articles.

What products and services are being advertised on your niche. Note some newspaper readers will go online to look for more information about such product thereby increasing search traffic for them. You should position your blog or website to benefit from those newspaper ad campaigns.

Having fresh, relevant, and quality contents are key to making money in blogging and web publishing. Newspapers are a great source for new ideas. So start going through online and paper editions of newspapers, they are a gold mine of information for web publishers.

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posted by passyjango @ 9:05 AM   0 comments

Blogging for Money - making money online for bloggers

Blogs enable anyone with internet access to share their thoughts and opinions online. It is an online journal that enable people to share their views online and interact with visitors via comments. Blogging is the act of writing, promoting and maintaining a weblog. While there are many blogs with no financial interest, the so-called pure blogs, a number of bloggers are motivated to start blogging because of the possibility of making money. Blogging for money is a trend that is on the increase.


Blogging is very popular today because it is easy to setup. All you need to start blogging is the thought or opinion you wish to share with the world and internet access. Another factor that has made blogging popular is that most blogging sites like Blogger.com are free. Just open a blogger account and you can start Blogging immediately. Technology has also made blogging with mobile phones possible. Free Blogging packages like Wordpress are also available. All these has contributed in making blogging popular.

Pure bloggers are passionate about blogging their opinion. They are satisfied by the satisfaction they get blogging their thoughts online. The feeling of importance and having people reading their views is enough for a pure blogger. On the other hand, entrepreneurial bloggers are motivated by the possibility of making money from blogging. Like pure bloggers, they are passionate about blogging their opinion, but are more business minded.

How to make money online blogging


To make money from blogging you need to take it as a business. You need to adopt a marketing philosophy of satisfying your visitor’s wants. Hence, what you write about in your blog should be what your visitors want to read. Entrepreneurial bloggers do not write what they want; they write what their visitors want. Of course, you should be blogging what you are passionate and knowledgeable in, but you must write it in a way that satisfies your visitors.

Blogging about a specific theme is better


To make money from blogging, you must focus your blog on a theme. Having a blog with too many unrelated contents is counter-productive. Your blog must have a purpose that you can define in one or two sentences. In the same vein, each blog post/entry on your blog site must have a purpose. It is also important that you target specific keywords in your blog posts.

Blogging about a specific subject, will attract people interested in such a subject to your website. There are millions of blogs on the internet so by focusing your blog on a theme you can differentiate your blog from the crowd. This will make your blog to be identified in that subject and if you are good, you can become an authority in that subject, blogging your way to prominence and more money. Blogging on a specific subject area will also make it easy for Advertisers. Once Advertisers know that the subject of your blog is relevant to their product or service, they will buy ad placements on your blog.

Blogging about a specific subject is also good if you are using Google Adsense. A blog targeted to a theme will be feature keywords associated with the theme. This makes it easy for Adsense robots to serve you with relevant Ads. The more relevant Ads you displayed on your blog, the more clicks you are likely to get and the more money you can make. Blogging on a specific subject or theme will usually result in more money in the long run.

focus your entries on keywords


Blogging for money starts with an idea, then keyword analysis of that idea. To make money from blogging you need to know words and phrases that people use when searching for your subject area in search engines. Those are your keywords. In fact, keyword analysis should determine the name of your blog; it should also determine the title of your posts. If you have focused your blog on a theme, find keywords relevant to your blog's theme and base your posts on them. Before writing any post, do a keyword analysis first and determine relevant keywords. A keyword rich website will perform well and search engines. Good performance on search engines will drive traffic which key to making money from blogging.

Driving traffic to your blog


Making money from blogging depends on the volume of traffic that you can generate on your blog site. Most of your traffic is likely to come from search engines. The volume of traffic depends on how high your blog ranks on important keywords in your industry or blog's theme on popular search engines like Google, Yahoo, and Bing. A blog filled with quality contents and properly targeting relevant keywords will always rank better on search engines. Therefore, good keyword analysis will lead to good ranking, which leads to high traffic, and finally to more money. Register your blog with webmaster tools of Google, Bing, and Yahoo, and submit your sitemap.

Ensure you open a Facebook page for your blog and each time you post a new entry on your blog share the link on your blog's Facebook page. Also open a Twitter account for your blog and share your posts there as well. Socialise with your fans on Facebook and Twitter with regular updates. Gradually your fan base on these social networking sites will increase and drive traffic to your blog.

You should also provide feeds for your visitors to subscribe to. Feeds will enable your visitors to subscribe to your blog if they find it interesting. Subscribers to your feeds will be alerted each time a new post appears on your blog. Subscribers to your feeds are your loyal visitors (customers) and can help spread information about your blog, so take them very seriously. Having feeds will generate additional traffic for your blog site.

Ad Placement is essential


You can generate all the traffic you want, but without proper ad placement, you will not be able to make much money blogging. Find out where your visitors usually concentrate their attention and place ads at such locations. Ads displayed on your blog must be contextual. Google Adsense is a contextual Ad service that will display Ads matched to your blog content. You make money each time a visitor clicks on an Adsense Ad displayed on your blog.

If you are using Google Adsense, make sure that the first Ad unit appears in the hottest Ad space on your blog. This is because Adsense display ads in order of their earning potential. So, a click on ads on the first Ad unit will likely earn more money than those on the second Ad unit and so on. So, by ensuring that Ads that earn more gets the most clicks, you can increase the amount of money you currently make without increasing your traffic

Blogging for money is possible; it will require a lot of hard work and determination, but it is possible. You will not make money with just blogging one post. You will require to post on your blog site continuously and consistently if you are serious about making money from blogging. The more purposeful posts you have on your blog the more money you can make from blogging.

Blogging for money pays the bill for free-blogging, start blogging for money and save blogging from extinction.

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posted by passyjango @ 12:11 AM   1 comments

Use Adsense Channels to discover your best Ad Placement

Adsense custom channels enable you to track the performance of Google Adsense ad units on your website. You can use Adsense custom channels to find out which ad formats generates the most clicks on your website. You can also use custom channels to find out which locations on your website generates the most clicks.


Adsense custom channels make studying and troubleshooting your website easy. Adsense for content allows you to create up to 200 channels. You can also create up to 200 custom channels for your search bar. This will help you know which search bars are generating the most queries.

Although many new web publishers ignore creating a custom channel for their Adsense ad units, I recommend that you create Adsense custom channels from the very first day. Adsense custom channels provide you with a wealth of information that puts you on top of your game.

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posted by passyjango @ 6:49 AM   0 comments

Using Google Webmaster Tools for identifying your Potential Keywords

Google webmaster tools provide you with information about your top keywords on Google search. You get two lists of keywords. The list on your left includes the top 20 keywords that your pages appeared in on Google search. This list also informs you of your ranking on Google search for these keywords.


The list on your right includes the top 20 keywords that generated traffic to your website and your ranking on those keywords. These two-piece of information can be very useful in improving your ranking on Google. If you notice that there is very little in common between the left keyword list and the right keyword list then there is a call to action.

Note that the left list informs you of keywords that if you were ranking high on, you would have generated more traffic to your site. These are your gold mine keywords. Your right keywords however, are the keywords that are actually generating traffic to your website. Your objective when using this feature of Google webmaster tools is to make as many keywords as possible that appear in your left keywords list to appear in your right keywords list as well.

To achieve this you have to click on any of the keywords in your left list starting with the first, this will take you to a search page for that keyword showing pages ranking high on that keyword. Study those websites to find out why they are ranking high, and then write pages that will compete for those keywords. This will take time to achieve results. Your goal is to ensure that your right hand keywords list matches your left hand keywords list.

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posted by passyjango @ 12:47 PM   0 comments

Focus each Website or Blog to a Theme

Do not develop a website or blog that talks about everything. Every website must have a purpose or theme. Do not put out contents on any subject on the same website. Making money from web publishing requires a purposeful website.


If you want to write on different subjects do that on different websites or blogs. However, do not have too many websites at their development stages. Make a success of one website, before developing a new one. Having too many websites than you can handle will deprive you the opportunity to develop a website rich in content, which is all you need to make money from web publishing.

Concentrating a website or blog on one subject (or niche) makes it easy to build a brand or reputation. It also improves your ranking on search engines, as search engines will easily understand your website. A purposeful website is also likely to have better targeted Ads. All this will result in your making reasonable amount of money for your effort.

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posted by passyjango @ 6:32 AM   0 comments

Regularly update old contents - fresh content makes money

Visitors to websites usually prefer recent and relevant contents to their search terms. It is usually annoying to visit a website only to find outdated contents. Although having old contents may not affect your search engine ranking, it can affect your ability to leverage your high ranking. This is because most of your visitors will leave your site once they notice old contents this will affect how much money you make from Ads.

In order to continue making money from web publishing, you must regularly update old contents.

You should not just focus on developing new contents; your old contents must also be regularly updated. With time, some contents on your pages will be outdated. You can delete outdated pages but I prefer updating contents on my old pages. Sometimes, it may not be practical to update contents on an outdated page; in such a case, you may be tempted to delete such a page. However, I recommend that you write a newer version of the page, and link to it from your older version. This way any visitor to the old page that finds your older page outdated will have an option of visiting the more recent version.

For example if you have a specification page on Toyota Corolla 2006, and you want to write a specification page for Toyota Corolla 2009, you do not need to delete the contents on older page. Simply, write a new page on Toyota Corolla 2009 and put a link to it in your Corolla 2006 page. This ensures that people looking for the latest Toyota Corolla models who are taken to the older Corolla 2006 page can connect to your fresh Corolla 2009 page.

Some pages may look useless, like a page on an expired promotion by a company. You may decide to delete such a page, but what I will do, is to look for recent promotions by the same company or by other companies and write new contents about recent promotions. I will then link to these more relevant pages from the outdated page. I will place the links to the newer posts as high as possible in the outdated post so that any visitor who visits the outdated page will find links to more recent and relevant promotions contents.

Traffic is hard to come by, so anything you can do to avoid deleting an outdated page should be done, especially if it is adding to your overall traffic. Imagine deleting a page that account for traffic of up to 100 visitors every month, just because its contents are outdated. Delete a page only if it is extremely necessary.

Note that changes in structure and contents of your website can lead to changes in the keyword index of some or all of your pages, so do keyword indexing of your pages each time you change your page structure or contents significantly. You may have to edit your contents i.e. increase the frequency of your primary keyword; or reduce the frequency of primary keyword.

Increase the frequency of your primary keyword if the structural change resulted in a reduction in your primary keyword’s index. Likewise, reduce the frequency of your primary keyword if the change increased the index.

If you had published contents that because of time is no longer accurate, edit it in order to reflect the new reality on ground. Assuming, you publish prices of some product online and prices have changed, you should edit the page to reflect the new prices. Read your old contents and access their relevance, edit them to be more relevant. When editing your old contents, take note of your primary keyword and your overall keyword index.

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posted by passyjango @ 11:29 AM   0 comments

Adsense for Search Review

Adsense for search allows publishers using Adsense to Add Google search box on their websites. Google search box will enable your visitors to search for contents on your website. Your visitors can also search the web directly on your website. Adsense for search create a new revenue stream as Ads are displayed on your search pages. As usual, you earn some money on clicks on Adsense Ads displayed on your search pages.

Adsense for search helps you improve your site user experience. Your visitors can search for other contents on your website from your Adsense search box keeping them longer on your website. They can also search the web directly from your website.

Ads are placed on Google search pages. You earn some money when Adsense Ads displayed on your search pages are clicked.

You can select the search pages to be displayed on your website or on Google website, either way you make money on valid Adsense clicks. You can also choose whether you want the search page displayed on current page or in a new page. You can size the search box to fit any space on your website.

Adsense for search will provide you with information on top search queries via your search box. This information will help you discover the type of contents your visitors are searching for on your website. It will also show you contents that visitors need but do not see on your website. You can create new contents to cover such topics. However, make sure you maintain the theme of your website.

When setting up your Adsense for search it is a good idea to select that your website is searched instead of the web. This ensures the search page will display pages from your website relevant to the search term entered by your visitor first. If your visitors finds any useful, they click on it and remain on your website. If none is found useful, they can then select search the web for other contents on the web. Hence, visitors will leave your website only if they have to.

This approach will certainly increase your page views as well as your earnings.

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posted by passyjango @ 6:21 AM   0 comments

Tips - Regularly add new contents

To succeed in the content business, you must regularly add new contents on your website. Adding new contents regularly will attract readers who will always find something fresh to read each time they visit. Search engine crawlers will also visit your website regularly if they always find something new each time they visit your website.

Adding new contents regularly will lead to your populating your website with hundreds of relevant pages. This will usually result in more traffic from search engines. You will also get referral visits from other websites that find your contents interesting; this will also result in higher traffic. Quality Referral links as a result of quality contents will also result in higher search engine ranking which will mean more traffic. Of course, higher traffic under normal circumstances will lead to higher earning.

For new contents to lead to higher traffic, the new pages you are adding must be relevant, purposeful and must be based from your keyword analysis and your keyword logs. New contents must have quality and relevance. Do not forget to always update your older contents.

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posted by passyjango @ 6:17 AM   0 comments

Making Money from Web Publishing dont happen overnight

New web publishers usually think that making money from web publishing involves publishing a few contents and seating back and waiting for money to roll in. However, usually no money or very little money is made initially. This is usually frustrating for new web publishers. For losers, the next move is to run before poor earnings break their heart further. For winners, however, the approach is to face reality and learn how successful content publishers make money online.

Soon new web publishers learn that making money from web publishing is not a get rich quick scheme. This is when the gamblers exit.

Usually, you would not make lots of money from web publishing during the first month, or even your second month. It takes between three to 12 months to make reasonable monthly income from web publishing. For some publishers it may even take a longer time.

Not all successful web publishers made money from their first website. It took several failures before success was achieved. However, they all understood that it was possible to make money from web publishing and they kept trying. They kept learning new tricks that made each new try better than the previous one. Therefore, if you are currently earning very little money monthly, this is not a time to quite, it is a time to learn.

There are a number of reasons why making money from web publishing takes some time. One is that it takes time to build a content rich website. Of course, to make money from content, you need to have a content rich website. A website with one or two pages of content will not make much money. Then you have to inform the web community about your new website. The first place to start are search engines. Most of the traffic to your website will come from search engines. Of course, lots of traffic usually means lot of money.

It takes time before search engine robots index your web pages. Even when they are indexed and included on the index, it takes time before they are ranked where you want them on the index. Poor ranking on your major keywords will always result in low traffic to your website, which means little money.

Note that some websites are already on top and some of them are consciously doing everything to remain there. It also seems that search engines usually reward publishers who are first to provide contents relevant to certain keywords. Although traffic may be low initially due to your low ranking and poor brand reputation, your ranking will usually rise over time. What is important is to ensure you are doing everything right. If all is well you will eventually make good money, it is only a matter of time before the money starts rolling in.

To make money from content publishing your website need to be purposeful. Each page will focus on a keyword. You should also look for emerging keywords in your industry and target them early. Search engines reward early birds. You also have to regularly update your contents. Monitor your progress.

Note also that the amount of money you make does not depend on the number of websites. One well-built website with useful and relevant contents will usually make more money than several websites full of irrelevant contents. Focus on developing one content rich website first before starting a new one.

To make money from content, you need a content rich website. Then register your site with search engines and other relevant platforms. This drives traffic to your website. The more traffic your drive to your site the more money you can make. You then need to find a way of making money from your traffic. The most popular method is Advertising. Advertise products that will interest your visitors, and watch the money role in.

You can make money from web publishing, but it will take time.

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posted by passyjango @ 11:11 AM   0 comments

Tips on new content: Finding ideas - keywords logs media

The first place to look for new ideas for future contents is your keywords list. Your keywords list should inspire you to develop new contents. Your keywords list will help you find out keywords you have covered and those you are yet to cover. Make sure you cover all keywords in your relevant keywords list. This is one reason why you need to develop a keywords list before launching a website.

You should also look at your keywords logs. Your keywords logs give you a list of keywords that directed visitors to your website via search engines. These keywords are called your active keywords. Your active keywords must be downloaded on your PC for storage. These keywords will tell you what your visitors are searching for on your website. If you find keywords not properly covered by your website, develop new contents to cover such keywords.

New ideas can come from mainstream media. Look for magazines, journals, newsletter, and newspapers that discuss the topics you provide contents on. You will find new ideas in such print media. Adverts in print media can also inspire you to write new contents. Some newspapers focus on special topics on certain days, so find out on what days popular newspapers focus on the topics you provide content on, and flip through for new ideas.

Do not copy what is in the print media, although it may be easy, it is unethical and will be ineffective. Note that writing for the internet is different from writing for print media. The content you are copying will probably not be optimised for search engines. In addition, copying other people’s work will deprive you of the opportunity to learn how to generate quality web copies, which will in the long run undermine your success.

You should also use electronic media like TV, cable, radio, and satellite. Note programmes that focus on your industry and always tune in to find out what is being discussed. You will discover new ideas during such programmes. Also, look for cable and satellite channels that focus on your industry and always find interesting and informative programmes to tune in.

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posted by passyjango @ 6:10 AM   0 comments

Tips - make a success of one website before developing another one

One trap that new web publishers fall into is the lure to develop many websites at once. You should not make this common mistake; you should concentrate on one website at a time. Make a success of this website before developing another website. Also, make sure that developing a new website will not interfere with your ability to maintain your existing website(s).

Making money on the internet is not about the number of websites you have, rather it is about the number of relevant pages you have on the internet. Having too many websites all at their development stage will be a distraction, which you will eventually find out if you disobey this advice. This will lead to disappointing earnings.

A new website like a child needs lots of care. Having too many websites at a time may be very hard to manage. If you are new to web publishing, you need time to learn how it works. You can learn with one website. Use your first website to learn about web publishing. Once you start making a reasonable amount of money, which is an indication that you are now getting things right, you can then start developing more website.

To make money from web publishing, you need to have lots of relevant contents on your website. You also need to build content on your website continuously and consistently over a long period before you can start making higher ranking and reasonable amount of money. Concentrating on one website is the easiest and quickest way to achieve success from web publishing and Google Adsense.

Once your website matures then you can look for new areas in order to expand your earning. A website is matured when it attracts enough traffic to bring in a reasonable amount of money for your effort. Your website is also matured if it is doing reasonably well your key keywords. However, do not abandon your matured website. Maintain your matured websites and continuously add new contents to them and you will make even more money.

So take my advice, do not have more than one websites in their development stages at the same time. Make a success of one website before starting a new website.

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posted by passyjango @ 6:32 AM   0 comments

Signup to Webmaster Tools Google Bing Yahoo

Once your website is ready, you need to inform search engines of its existence. This you do by registering or submitting your domain name to search engines. Register with Google, Yahoo, Bing, and others. It is a good idea to signup with the webmaster tools of any search engine you register your website in, do not just submit and leave.

Webmaster tools enable professional web publishers to do more than just submit their websites’ domain name. Webmaster tools enable webmasters and publishers to manage and maintain their websites. Signing up to a search engine’s webmaster tools will enable you access useful information about your website. Some information provided by Webmaster tools include:
  • Problems stopping robots from crawling your website
  • Pages on your website that have been indexed i.e. added to the search engine database
  • Websites linking to your website
  • Missing or broken links on your website
  • Errors on your website

Google webmaster tools will even go the extra mile of providing list of keywords that have the potential of bringing lots of visitors to your website. You could be missing a lot if you do not signup to webmaster tools of your popular search engines especially Google.

With webmaster tools, you can inform search engines of your sitemap location, which will help them crawl your website better. A sitemap in its most simple form is a list of URL of pages on your site. It may also include more than just URLs. If you are using blogger, you should submit your blog feed address as your sitemap address to webmaster tools.

You can manage more than one website with one webmaster tool account. Hence, webmaster tools provide webmaster with a convenient way of managing and maintaining all their websites.

Once your website has up to five pages, you should register it to a webmaster tool. The first thing you will be required to do once you submit your website URL is to authenticate the website. Authenticating your website will enable you benefit from the power of webmaster tools.

Most webmaster tools provide you with two authentication methods. One method is Meta tag method. In this method, the webmaster tool generates a Meta tag to be pasted on your website. Simply copy and paste this Meta tag on all your pages within the head tag section. If you are using blogger, open your template and look for the head tag, paste after this tag. Once you save in Blogger, it will be published on all your pages. Meta tag method is your best if you are using templates.

A second method is the HTML method. If you want to use this method, create an html file and copy a code generated by your webmaster tool into the file. This html file should be saved at the highest level in your directory structure. For example, if your web address is www.mywebsite.com, your authentication file should be at www.mywebsite.com/erk3990.html assuming that the name of the file is erk3990.html. Note that some search engines’ webmaster tool will tell you the name you must give to your authentication file.

HTML method is best when you are not using a template as it saves you from having to paste a meta code on every page, just create a page and save it in your highest directory and the search engine will find it their and authenticate your website.

Once you authenticate your website, in a couple of weeks you will start receiving useful information about your website from your webmaster tool. A visit every two weeks is okay initially, weekly visits are necessary once a few pages have been indexed on your website. Once your website is stable, generating daily and consistent traffic, you should visit webmaster tool whenever, you are online.

Maintaining and managing your website with webmaster tools is all about visiting it regularly and observing if there are any issues with your website. Errors on your website should be handled promptly. For example, if your webmaster tool informs you of a missing page on your site, you should restore the missing page on your website or remove links to such pages from your other pages.

Some Webmaster Tools


  • Google Webmaster Central

  • Yahoo Site Explorer

  • Bing Webmaster

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    posted by passyjango @ 6:22 AM   1 comments

    What are Keywords to Web Publishers

    Keywords are important words in a page. These words bring traffic to a website via search engines. Keywords are words that internet surfers usually enter in search engine search-bars when they searching for information on the internet. Writing for the internet is all about keywords. To succeed as a web publisher, you must identify keywords relevant to your industry and provide contents targeted at those keywords.

    Most people depend on search engines when searching for information online. This means that if a search engine does not index your website or your website is not ranking high on search engines, you will get very little traffic to your website. Having your website indexed is easy, but ranking high on search engines is a tough task.

    For your website to rank high, your pages must be purposeful. The easiest way of writing purposeful pages is to target keywords that people who are searching for information contained in your page would enter in a search engine search-bar.

    Search engines use keyword index to predict what your web page is about. Keyword index of a word in a page is the ratio of the frequency of that word to the total number of words in a page. Keyword index of between 0.02 (2.0%) and 0.06 (6.0%) are recognised by search engines. Therefore, when targeting keywords ensure that your keyword of interest is within this range.

    Keywords are very important to web publishers. You cannot make money as a web publisher if you do not target popular keywords in your industry. Each page on your website should target one keyword.

    Now we will go through the different keyword types that web publishers come across.

    Raw Keywords


    Raw keywords are your first keywords. Raw keywords are keywords that you generate with common sense. It is a guess and is unrefined. You should not base your pages on raw keywords. Raw keywords should be generated before writing each page, but should be analysed to find more refined keywords that are relevant. Before you start any website, you must first generate raw keywords relevant to your industry.

    You can generate raw keywords by yourself or with the help of friends and colleagues. For example if you intend to launch a website that provide information on cars, some of your raw keywords may include:

    • Car

    • Toyota

    • Toyota Corolla

    • Car reviews

    • Car specs



    Raw keywords are raw materials and should be researched on to find out those that are relevant.

    Relevant Keywords


    Relevant keywords are refined keywords. They are the result of keyword analysis on your raw keywords. Relevant keywords are words that people actually enter in search bars when searching for information online. You identify relevant keyword by using a keyword analysis tool like Google Insights, which will give ideas of your relevant keywords.

    Simply enter each of your raw keyword in a keyword analysis tool like Google Insights and the tool will reveal how searchers use such a keyword. For example, entering the raw keyword Car may reveal relevant keywords like:

    • Cars

    • Car insurance

    • used cars

    • Car reviews

    • Car hire


    These are the keywords you should actually target when writing copies on your website. You can also do a further keyword analysis on all these keywords to discover keywords that are more refined.

    Active Keywords


    Active keywords are words that actually bring visitors to your website. You can look up your active keywords in your keyword log. You can use a tool like Google Analytics to lookup your active keywords. Active keywords give you an idea of what visitors to your website are looking for. With this information, you can determine if you are satisfying their needs.

    Compare your active keywords with your relevant keywords. If they match each other, it means you are doing very well. If there is a huge disparity then you still have a lot of work ahead of you. However, note that it takes time before you can properly rank high on your relevant keywords.

    Google webmaster tool provides you with a list of keywords that brings the most visitors to your website on Google search. Improve your targeting on these keywords.

    Potential Active Keywords


    Potential active keywords are keywords that your website appears on, but because it is ranking low, they are not bringing visitors to your website. Let us say, your website is number 50 on the keyword Nokia. That is good news but you will notice that because your website appears on the 5th page your website will not get visitors to your website via this keyword.

    Google webmaster tools gives you two lists of keywords the first are words in which your website appear the most on Google search (list A). The second list is a list of the top 20 keywords that bring visitors to your site (list B/active keywords).

    List A are keywords that if you rank high on them will bring you more traffic, while list B are those that are currently bringing you traffic. Compare your list A and list B if they match then you are doing very well. Keywords that appear on list A but do not appear on list B are your potential active keywords. You should research on why you are not performing well on these keywords. When you discover the problem, solve it and more visitors will be coming to your website.

    Note that you should not be happy just because list A and B matches, you should look at the placement of each keyword in the two lists. For example, if a keyword appears in number 1 position on list A but on number 3 position on list B it means that you still have some work to do. The ideal is that keywords in the two lists should also match in position.

    Popular Keywords


    Popular keywords are words that are popular in your industry. You should write web copies covering these keywords. However, you must note that it takes quite a long time before you can start getting result on popular keywords. Therefore, you must see targeting popular keywords as a medium to long term investment.

    One way of getting results immediately from popular keywords is to target them with identifiers. While it will be hard to get results targeting the keyword cars, targeting the keyword Toyota cars Chicago will be less difficult. In this case, the identifiers are Toyota and Chicago. Targeting longer keywords like this can help you get results immediately. However, do not forget that your major keyword is cars.

    Emerging Keywords


    Emerging keywords are keywords that may become popular in a few weeks, months or years. As a web publisher, you must constantly monitor trends in your industry to identify emerging trends. Target emerging keywords on time and you will get results. Targeting keywords early can increase your chances of topping search ranking on those keywords.

    Making money from web publishing is about how properly you can target keywords in your industry.

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    posted by passyjango @ 6:18 AM   0 comments

    Make Money Publishing Content Online

    The high demand for information online has created an opportunity for people to provide contents online. Internet makes access to information very easy. This has made it a favourite destination for information seekers. This has also created a huge market for people publishing contents online. Web publishers make money by publishing contents online. This is why the internet is rich with information. Without the possibility of making money from publishing contents online, the internet would not have been as rich with contents as it is today.

    Many people are motivated to publish content online because of the possibility of making money on the internet. The increase in user-generated contents is driven by monetisation motives more than anything else. Contents published on the internet today include text, pictures, videos, music, games, and so on.

    A professional web publisher is one that makes a living or some part of his income from web publishing. A web publisher is motivated by the possibility of making money from his contents. However, a web publisher should not be driven only by his quest to make more money online. He should also keep in mind his objective which to provide relevant and useful contents that satisfy the needs of his visitors or customers.

    The objective to satisfy his customers should stand as a check to his motivation to make more money. Make money today at the expense of your visitor’s wants and you will be out of business before you know it. No business can survive without focusing on its objectives.

    what are they looking for

    To make good money from web publishing, you must find out what people are searching for in the subject you provide contents on. You must satisfy this need if you want to make money from web publishing. Publishing what you want will not be productive; to make money you must publish what your visitors want. You must adopt this marketing philosophy if you are serious about making money as a content publisher. Popular topics on the internet include tips, reviews, How Tos, and so on.

    How are they looking

    Knowing what your visitors are looking for is not enough, you must also find out how they look for this information. Most people search for information via search engines. This means that to drive traffic to your website, you need to rank well on search engines. To rank on search engines you need to discover keywords that people use when searching for the kind of content you publish online. Ranking well on relevant keywords in search engines like Google, Yahoo, MSN, Search and so on will drive the traffic you require to make money as a web publisher.

    Keyword analysis will reveal hot keywords in your industry; you make money when you target such keywords.

    Where are they looking

    You also need to know where visitors to your website concentrate their attention. This helps you in your Ad placement strategy. Placing your Ads where your visitors concentrate their attention ensure that your Ads get seen. More Ad visibility will usually result to more money for properly matched Ads.

    However, ensure that the Ads you place on your website are relevant to the content and does not obstruct the flow of your visitors. Your Ads must add value to your visitors.

    who pays the bill

    Web publishers make money from advertising. Ads can come from advertising services like Google Adsense, or from Affiliate programs like Amazon.com. Web publishers can also make money by marketing advertising spaces on their website directly to advertisers. A web publisher must not advertise for other people, they can make money advertising their products, services and skills directly from their website.

    Google Adsense is the most popular and effective online advertising service today. Google Adsense is a pay per click service that display contextual Ads on websites. You make money with Google Adsense when a visitor to your website finds an Ad so interesting as to click on it. Because Adsense Ads are matched to your content, they are likely to be interesting to your visitors and as a result generate more clicks and hopefully more money. In Google Adsense, more clicks will usually result in more money.

    Affiliate programs like Amazon offer pay per sale instead. You earn some money as commission when a visitor after clicking an interesting Ad on your website also goes ahead to buy the product at your affiliate website. You make money on your value and volume of sales.

    When marketing for affiliates, you will choose what you advertise. Make sure you advertise only product and services that will be relevant to your visitors. Matching your affiliate Ads properly, will result in more sales and as a result more money.

    In the same vain, when you choose to sell advertising space on your website or promote your products and services on your website, make sure they will be relevant to your visitor. To make money from web publishing, your keyword must be adding value to your visitors. Ignore your visitors (customers) and sooner or later you will have no business and no money.

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    posted by passyjango @ 7:01 AM   0 comments