Regularly update old contents - fresh content makes money

Visitors to websites usually prefer recent and relevant contents to their search terms. It is usually annoying to visit a website only to find outdated contents. Although having old contents may not affect your search engine ranking, it can affect your ability to leverage your high ranking. This is because most of your visitors will leave your site once they notice old contents this will affect how much money you make from Ads.

In order to continue making money from web publishing, you must regularly update old contents.

You should not just focus on developing new contents; your old contents must also be regularly updated. With time, some contents on your pages will be outdated. You can delete outdated pages but I prefer updating contents on my old pages. Sometimes, it may not be practical to update contents on an outdated page; in such a case, you may be tempted to delete such a page. However, I recommend that you write a newer version of the page, and link to it from your older version. This way any visitor to the old page that finds your older page outdated will have an option of visiting the more recent version.

For example if you have a specification page on Toyota Corolla 2006, and you want to write a specification page for Toyota Corolla 2009, you do not need to delete the contents on older page. Simply, write a new page on Toyota Corolla 2009 and put a link to it in your Corolla 2006 page. This ensures that people looking for the latest Toyota Corolla models who are taken to the older Corolla 2006 page can connect to your fresh Corolla 2009 page.

Some pages may look useless, like a page on an expired promotion by a company. You may decide to delete such a page, but what I will do, is to look for recent promotions by the same company or by other companies and write new contents about recent promotions. I will then link to these more relevant pages from the outdated page. I will place the links to the newer posts as high as possible in the outdated post so that any visitor who visits the outdated page will find links to more recent and relevant promotions contents.

Traffic is hard to come by, so anything you can do to avoid deleting an outdated page should be done, especially if it is adding to your overall traffic. Imagine deleting a page that account for traffic of up to 100 visitors every month, just because its contents are outdated. Delete a page only if it is extremely necessary.

Note that changes in structure and contents of your website can lead to changes in the keyword index of some or all of your pages, so do keyword indexing of your pages each time you change your page structure or contents significantly. You may have to edit your contents i.e. increase the frequency of your primary keyword; or reduce the frequency of primary keyword.

Increase the frequency of your primary keyword if the structural change resulted in a reduction in your primary keyword’s index. Likewise, reduce the frequency of your primary keyword if the change increased the index.

If you had published contents that because of time is no longer accurate, edit it in order to reflect the new reality on ground. Assuming, you publish prices of some product online and prices have changed, you should edit the page to reflect the new prices. Read your old contents and access their relevance, edit them to be more relevant. When editing your old contents, take note of your primary keyword and your overall keyword index.

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