Advertiser key drivers of content publishing business

Yes, you can make money from content business. But, where does the money come from? Who pays the bill? Most of the money made by content publishers comes from advertisers. Advertisers are key drivers of the content business. Advertisers make monetisation possible. Without advertisers, there will be no business for the content publisher and the internet will not be as rich with content as it is today.

Advertisers are continuously looking for more space for placing their ads, and with millions of people now visiting the internet daily, the internet provides advertisers with an additional platform for displaying their ads and making sales.

While people are surfing the internet they provide an avenue for advertisers to place their ads, which in itself is an avenue for the content publisher, on whose site the ads are published, to make money. Happy publishers and advertisers keep the content business alive.

Attracting advertising money is key to succeeding in the content business. To attract advertisers your content must be useful and relevant. Your content must also attract people. More visits to your site mean more money. Many visitors will come to your website only if you stick to the objective of the content business, which to satisfy human want for useful and relevant information.

In the past attracting advertisers to place ads on your site was an uphill task. First, you need a good website rich with content with large volume of visitors. Then you need a dedicated advertising sales force to market your site to advertisers. Attracting advertising revenue in the past took a lot of time and required considerably investment. This was very challenging for small publishers and even big-time publishers. How things have changed today for the better.

Attracting advert money to your website is now simple for small publishers. All you need is to signup to an advertising service like Google Adsense. Then copy and paste Google adsense ad-code for any ad format you want to the location you want on your website and in a couple of minutes ads tailored to the contents on your website will start appearing providing you a means of monetising your content.

Off course, if you are large you can also attract advertisers directly using your dedicated ad sales force.

There are also advertising programmes that will advertise on your site and pay you a certain commission if a visitor buys a product on there site through an ad link from your website. These programmes are called referral programmes, associate programmes, or affiliate programmes.

Examples of affiliate programmes include Amazon, Circuit City, ClickBank, and so on. In affiliate program, you choose a specific product you want to promote or advertise and paste the code on your site. If a visitor clicks on the product Ad on your site they are taken to the affiliate’s website and if they go ahead to buy you are paid a commission.

To make money from advertising you must have useful and relevant contents on your website. Advertisers are the fuel that drive the content business.