Monetisation key driver of Content Publishing Business

Human wants is a key driver of the content publishing business. One human want that has contributed more to the growth in the content business than any other, is the possibility of making money or monetisation. Let us face it; the content business will not be a business if no one knows how money can be made from it. No matter how much internet access and internet search grows their will be no business for web publishers if they cannot figure out how they will make money or at least pay their bills from their content.

While the objective of a content publisher is to satisfy human wants, his motivation is to make money. Successful content publishers are those who can marry the two together. They do not allow one to become more important than the other. Satisfying your customers should not override monetisation and monetisation should not override satisfying your customers.

For example if your content business fails as a result of over looking monetisation your visitors will simply move on to other content publishers who can satisfy them, while you gnash your teeth. In the same vein if you loose your visitors because you ignore their needs your content business will fail as well. Note that monetisation is your reward for satisfying your customers.

The internet would not have been as rich with content as it is today if not for monetisation. Monetisation has motivated thousands of people all over the world to publish content online. Monetisation has also made it possible for a number of services on the internet to be free. Contents can be published free today thanks to monetisation.

One way that content publishers monetise their website, is via advertising. One simple way to advertise on a website is via Google Adsense. A content publisher may also sell local advertising space or market for affiliate programs. A content publisher may promote his own skills online using his website or blog.

Therefore, while your work as a content publisher is to publish content your reward is monetisation.