Google key driver of content publishing Business

One company that have perhaps contributed more than any other company in the growth of the content business is Google. Google is behind the growth in user-generated content on the internet today. It seems that the content business will not have been as popular as it is today without Google. Any serious web publisher must watch Google closely as they are a key driver of the content business.

Google’s big step

One great step that Google took at the onset to promote content business, was to separate her search business from her advertising business. This meant that one could not buy higher ranking on Google search. As a result of this, an ordinary person can start publishing content and with some dedication and learning can rank on top of Google in very important keywords without paying a dime to Google.

Some search engines charge money for top ranking on search. This means that by paying money you can rank high on any keyword you choose. This also implies that advertisers with deep pockets can dominate any keywords they want leaving the rest of us behind.

Google’s separation of advertising from search made SEO an all comers affair and democratised search ranking. The possibility that anybody can rank high on Google motivated lots of people to publish content on Google and soon made Google the most popular search engine in the world. This has led to the richness and variety on the internet today and has made the content business a very lucrative venture.

Google supports easy and free publishing

The huge rise in user-generated content is largely because of the ease with which content can be published online. Today all you need is content and you are ready to publish online. Google promotes a number of tools that make web publishing very easy. Google is behind Blogger.com, which makes it easy for anyone to publish text, pictures and videos on the internet and Youtube, which makes video publishing a breeze. These web-publishing services are free with easy to use internet publishing interface. Easy and free publishing has attracted many people to publish contents online.

Google made advertising and making money easy

Thanks to Google Adwords and Google Adsense, content publishers can now make money from their content. While Adwords target advertisers and makes advertising online easy, Adsense targets web publishers and make attracting advertising revenue easy. The possibility of making money online has motivated a number of people to publish content online. Of course, the content business will not be a business without the possibility of making money. Advertisers go to Adwords create Ads and pay each time their Ad is clicked on Google network, Adsense display Adwords Ads on websites of registered web publishers. In order words, Adsense Ads that appear on web publishers Ads are Adwords Ads created by Advertisers.

Google has the best webmaster tools

Google have also created easy to use tools to help web publishers manage their website. Google Webmaster Central provides publishers with an easy to use interface for registering and maintaining a website. It provides great deal of information relevant to web publishers. For me Google webmaster tool is the best webmaster tool online, providing all features and information to put web publishers in control.

Google also provide other tools for web publishers like Google Analytics, which provides web publishers with information about their website traffic and Google Insights a tool for keyword analysis.