Human Wants Key Driver of Web publishing business

Human wants is a driver of the content business. Everyday people logon to the internet in search of information. An inherent sense of inadequacy drives man to seek more information that will help him satisfy his immediate wants. Once those wants are satisfied, new wants that must be satisfied are developed and the cycle continues. If you are a serious web publisher, you will closely monitor changes in trends in your industry and provide contents that satisfy wants emanating from such trends.

Most people choose the internet because of the anonymity that it gives them when searching. There are certain kinds of information that most people would normally like to get without being identified and the internet satisfies this need for anonymity.

The internet provides for over six billion people a great platform for finding information that can help in satisfying those wants. This is where the content publisher comes in, his job as a content publisher is to provide information that will satisfy this wants.

Tips and How Tos are the most popular and successful content on the internet. People want tips on how to do things better. People also want step-by-step guides on how to do things. Step-by-step guides may come in embedded video or in text and pictures. People also need data-like contents like available job vacancies, prices of products and services, hotel locations, stock market prices and so on.

As a content publisher, you must monitor trends in your industry and anticipate trends that may emerge as a result. You should provide contents targeted at satisfying such wants. Lets say Nokia just launched a new mobile phone some wants that may emerge include information about prices, specs, reviews, and shops for that mobile phone. Your job immediately you hear about this new development (trend) is to provide contents targeted at satisfying these anticipated wants.

You will get information on new trends and wants from mainstream Media, like newspapers, magazines, journals, TV, radio and so on. Read newspapers, journals and magazines that focus on the subject you publish contents on. You should also tune in to radio and TV programmes related to your industry. You will usually get information about new trends and wants from mainstream Media. Publish contents when they are still hot.

Human wants is at the heart of the content business. The objective of a content publisher is to satisfy these wants.