Using Google Webmaster Tools for identifying your Potential Keywords

Google webmaster tools provide you with information about your top keywords on Google search. You get two lists of keywords. The list on your left includes the top 20 keywords that your pages appeared in on Google search. This list also informs you of your ranking on Google search for these keywords.

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The list on your right includes the top 20 keywords that generated traffic to your website and your ranking on those keywords. These two-piece of information can be very useful in improving your ranking on Google. If you notice that there is very little in common between the left keyword list and the right keyword list then there is a call to action.

Note that the left list informs you of keywords that if you were ranking high on, you would have generated more traffic to your site. These are your gold mine keywords. Your right keywords however, are the keywords that are actually generating traffic to your website. Your objective when using this feature of Google webmaster tools is to make as many keywords as possible that appear in your left keywords list to appear in your right keywords list as well.

To achieve this you have to click on any of the keywords in your left list starting with the first, this will take you to a search page for that keyword showing pages ranking high on that keyword. Study those websites to find out why they are ranking high, and then write pages that will compete for those keywords. This will take time to achieve results. Your goal is to ensure that your right hand keywords list matches your left hand keywords list.

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