Blogging is very popular today because it is easy to setup. All you need to start blogging is the thought or opinion you wish to share with the world and internet access. Another factor that has made blogging popular is that most blogging sites like Blogger.com are free. Just open a blogger account and you can start Blogging immediately. Technology has also made blogging with mobile phones possible. Free Blogging packages like Wordpress are also available. All these has contributed in making blogging popular.
Pure bloggers are passionate about blogging their opinion. They are satisfied by the satisfaction they get blogging their thoughts online. The feeling of importance and having people reading their views is enough for a pure blogger. On the other hand, entrepreneurial bloggers are motivated by the possibility of making money from blogging. Like pure bloggers, they are passionate about blogging their opinion, but are more business minded.
How to make money online blogging
To make money from blogging you need to take it as a business. You need to adopt a marketing philosophy of satisfying your visitor’s wants. Hence, what you write about in your blog should be what your visitors want to read. Entrepreneurial bloggers do not write what they want; they write what their visitors want. Of course, you should be blogging what you are passionate and knowledgeable in, but you must write it in a way that satisfies your visitors.
Blogging about a specific theme is better
To make money from blogging, you must focus your blog on a theme. Having a blog with too many unrelated contents is counter-productive. Your blog must have a purpose that you can define in one or two sentences. In the same vein, each blog post/entry on your blog site must have a purpose. It is also important that you target specific keywords in your blog posts.
Blogging about a specific subject, will attract people interested in such a subject to your website. There are millions of blogs on the internet so by focusing your blog on a theme you can differentiate your blog from the crowd. This will make your blog to be identified in that subject and if you are good, you can become an authority in that subject, blogging your way to prominence and more money. Blogging on a specific subject area will also make it easy for Advertisers. Once Advertisers know that the subject of your blog is relevant to their product or service, they will buy ad placements on your blog.
Blogging about a specific subject is also good if you are using Google Adsense. A blog targeted to a theme will be feature keywords associated with the theme. This makes it easy for Adsense robots to serve you with relevant Ads. The more relevant Ads you displayed on your blog, the more clicks you are likely to get and the more money you can make. Blogging on a specific subject or theme will usually result in more money in the long run.
focus your entries on keywords
Blogging for money starts with an idea, then keyword analysis of that idea. To make money from blogging you need to know words and phrases that people use when searching for your subject area in search engines. Those are your keywords. In fact, keyword analysis should determine the name of your blog; it should also determine the title of your posts. If you have focused your blog on a theme, find keywords relevant to your blog's theme and base your posts on them. Before writing any post, do a keyword analysis first and determine relevant keywords. A keyword rich website will perform well and search engines. Good performance on search engines will drive traffic which key to making money from blogging.
Driving traffic to your blog
Making money from blogging depends on the volume of traffic that you can generate on your blog site. Most of your traffic is likely to come from search engines. The volume of traffic depends on how high your blog ranks on important keywords in your industry or blog's theme on popular search engines like Google, Yahoo, and Bing. A blog filled with quality contents and properly targeting relevant keywords will always rank better on search engines. Therefore, good keyword analysis will lead to good ranking, which leads to high traffic, and finally to more money. Register your blog with webmaster tools of Google, Bing, and Yahoo, and submit your sitemap.
Ensure you open a Facebook page for your blog and each time you post a new entry on your blog share the link on your blog's Facebook page. Also open a Twitter account for your blog and share your posts there as well. Socialise with your fans on Facebook and Twitter with regular updates. Gradually your fan base on these social networking sites will increase and drive traffic to your blog.
You should also provide feeds for your visitors to subscribe to. Feeds will enable your visitors to subscribe to your blog if they find it interesting. Subscribers to your feeds will be alerted each time a new post appears on your blog. Subscribers to your feeds are your loyal visitors (customers) and can help spread information about your blog, so take them very seriously. Having feeds will generate additional traffic for your blog site.
Ad Placement is essential
You can generate all the traffic you want, but without proper ad placement, you will not be able to make much money blogging. Find out where your visitors usually concentrate their attention and place ads at such locations. Ads displayed on your blog must be contextual. Google Adsense is a contextual Ad service that will display Ads matched to your blog content. You make money each time a visitor clicks on an Adsense Ad displayed on your blog.
If you are using Google Adsense, make sure that the first Ad unit appears in the hottest Ad space on your blog. This is because Adsense display ads in order of their earning potential. So, a click on ads on the first Ad unit will likely earn more money than those on the second Ad unit and so on. So, by ensuring that Ads that earn more gets the most clicks, you can increase the amount of money you currently make without increasing your traffic
Blogging for money is possible; it will require a lot of hard work and determination, but it is possible. You will not make money with just blogging one post. You will require to post on your blog site continuously and consistently if you are serious about making money from blogging. The more purposeful posts you have on your blog the more money you can make from blogging.
Blogging for money pays the bill for free-blogging, start blogging for money and save blogging from extinction.