Benefits of Niche Blogging – Blogs for Online Marketing

Yes there are blogs that are broad and successful like the Nigeria Technology Guide, but they are few. Niche blogging is the recommended route for beginner bloggers and there is a reason for that. It is very hard for an individual to succeed with very broad blogs. Broad blogs succeed if there is a team of bloggers with each blogger focusing on a niche.

Most successful blogs have a clearly defined theme some may be broader than others but there is always a focus. Here are a few benefits of niche blogging:

Easier to build a reputation


Focusing your blog on a clearly defined theme makes it easier for people to associate your blog with the niche making it easier to build your reputation on that niche. This makes it easier to develop and position yourself as an authority in the niche. Remember that one of the conditions for making money from blogging is to have a reputation. So, writing a blog about everything will only delay your progress. So, niche blogging is the way to go.

Build a Loyal Following


Niche blogging makes your blog attractive to visitors who have interest in the niche. For example, a blog about fashion will attract readers interested in fashion. This can lead to a loyal following for your blog, which can guarantee regular visitors to your blog.

Niche blogging will make your blog a focal point for people interested in the niche helping you build reputation and traffic. This will make your blog attractive to advertisers and marketers who are interested in targeting your type of audience. So, niche blogging can make your blog very valuable and relevant for online marketing.

More Search Traffic


Niche blogging does not only help you build reputation with humans, it also helps you build reputation with search engines. Niche blogging will make search engines to associate your blog with the niche, which with time may give you advantage in search terms associated with your niche.

Better ranking for those search terms will improve traffic to your blog

Easier Advertiser Targeting


Niche blogging makes your blog easier for advertisers to target. It also makes it easier to attract advertisers. Since your blog focuses on a clearly defined niche and attract targeted audience via search engines, blogging on a niche makes it is easy for advertisers to decide whether your blog is the right feat.

Niche blogging also attract better targeted Ads on contextual advertising networks like Google Adsense. This leads to more user engagement with Ads on your blog and more money in the bank for you.

Easier to sell Niche products & services

Because your blog is focused on a niche it could become a great marketing platform for selling products or services that will appeal to interest groups in the niche. In fact, the whole point of niche blogging is to create a platform for marketing to a clearly defined audience.

So, if you are starting out in blogging, focus on a clearly defined. Go niche blogging.

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posted by passyjango @ 1:27 PM   0 comments

Blogging Misconceptions for Beginners

There are a lot of misconceptions about blogging, below are a few of them. If you are just starting out as a blogger or considering blogging as a business, make sure you understand these misconceptions, as key to success in blogging or any business depends a lot in your understanding of the business model.

In a bid to market e-books and seminars, marketers create some misconceptions about blogging. However, they are just doing their job. Advertising is supposed to be metaphorical, so it is your fault if you buy it completely. Here are some popular misconceptions to get out of the way in your blogging venture.

Blogging is an easy & fast way to make money

A lot of people started blogging because it was marketed to them as a get rich quick method of making money. This has led to a lot of lazy and charlatan bloggers joining the Nigerian bloghood. These lazy bloggers simply copy other people’s content or just scribble very short posts.

The truth is that making money from blogging requires that you build the traffic and reputation of your blog. Doing both takes time. Writing posts on your blog is easy, monetising your blog is easy, building traffic and reputation is the hard part.

Just post a few articles and seat back and watch the money role in

This is another popular misinformation. The truth is that no money will role in with just a few posts. You need to write a new topic each day. You need to promote your posts, manage your blog, respond to comments, share your links on social networking sites, and so on. And you need to do this on a consistent basis.

Making money from blogging is a scam

Because of the way blogging has been wrongly promoted as a get rich quick method of making money, a number of people who have tried and failed in blogging have concluded that blogging is a scam. However, the truth is that people are making money from blogging, yours truly included. Last year, I posted a five figure income (in US Dollars) and I have my eyes set on a six figure income this year. So, don’t be deceived you can make money from blogging but you need to build traffic and reputation first, and that takes time.

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posted by passyjango @ 10:21 PM   0 comments

Converting Low Bounce Rate on Blogs & Websites

Low bounce rate is desired by most bloggers and web publishers. This is because it is used to measure the engagement of a blog or website. But, do not forget why you want an engaging website or blog in the first place. Blog engagement is a journey, not a destination. The aim of an engaging blog or website is to convert visitors into customers.

Every Click should count


Bounce rate is lowered by reducing the number of visitors that leave your blog without viewing another page. However, the additional page they view should count. Claiming low bounce rates with page views that bring no value to your blog or website is meaningless. In fact, it is better they bounce than incur additional cost in server time for you.

Placing meaningless links on a blog just to gain low bounce rate is not useful. Links should be added in such a way that when clicked they bring you closer to converting the visitor. To do that the link should answer likely questions generated by the referring page.

Creating content that converts


To make additional page views on your website useful, they need to be related to the referring page and offer additional information about its content. For example, an article or blog post about a product could include links to specs and reviews of the product as well as link to a shopping cart.

Your contact details and information about your social network presence should also be prominently positioned so that if the visitor does not convert now, you can still convert him later through your social media campaigns.

The point of these series of articles on bounce rate is to remind you of the bigger picture. As a blogger or web publisher you should not focus so much on signals, but understand why they exist. Bounce rate exists to help you measure the engagement of you blog or website, but the ultimate goal is to drive-up conversion.

The reason you want visitors to stay longer on your blog or website is to convert them and not just to reduce bounce rate. Low bounce rate is of no value without conversion. Focus your bounce rate reduction campaigns to making pages that will lead to conversion more accessible.

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posted by passyjango @ 11:25 PM   0 comments

How to Reduce Blog & Website Bounce Rate

Bounce rate is the percentage of visitors to your blog or website that leaves without visiting another page on your blog or website. Although I have argued earlier that bloggers should not focus too much on bounce rate, you should not ignore it entirely.

The point of bounce rate is that it is a signal for measuring how engaging your site or blog is. A low bounce rate is often assumed to mean that visitors disapprove your website, so they cannot stand it and leave as soon as possible. However, in practice this is not always the case.


Bounces occur for different reasons; your job is to ensure your blog is engaging and not to focus on bounce rate. You should also ensure that when bounces occur you gain from it. For example, bounces due to affiliate marketing or CPC could have some financial benefit for a blog.

However, if you own a business website or sell on your site bounce rate is an important measure of engagement as the only link you want visitors on your website to click is the one that leads to conversion for your business. So if you want to reduce your bounce rate here are a few things to do on your website or blog.

Have a Clear Navigation


Make the navigation of your blog or website clear and simple. Do not try to be too creative, most web users do not have the time to waste trying to figure out how to navigate your blog. Use standard conventions for your navigation. And make sure your links can be navigated on all devices.

Recently I visited a website of an insurance company that I could not navigate on mobile because of the way the navigation was designed. I had no option than to leave. So, before shouting over how high your bounce rate is make sure the navigation on your blog or website is easy to use.

Link to related content


Visitors to your blog will not visit any other post on your blog or website if they find no link to take them there. You should provide link within your content pages that are related to the subject on the page or that will enable your visitor take action based on the content on the page or blog post.

For example, a product page should contain links to a gallery where visitors can view more photos of the product. It should also link to a shopping cart or a contact page so that visitors can take action for conversion. For a blog post, links to existing blog post that are related to current post should be added to new blog posts.

If users do not easily find an inbound link to click on they will leave without visiting any other page, resulting in a bounce.

Optimise your pages for keywords


If your content pages are not targeting the right keywords, most visitors coming through search will bounce back since your content is probably not what they were looking for. So to keep visitors on your site or blog, pay attention to keywords and ensure you are attracting the right crowd.

Do not just target keywords for the sake of it. Make sure that the contents on the page and links within your content pages satisfies the targeted keywords.

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posted by passyjango @ 9:24 AM   0 comments

Keyword Analysis is key for Bloggers & web publishers

When designing an information website or blog, one of the most crucial steps is Keyword generation and keyword analysis. Keywords are words people use when they search for your type of content on search engines. These are words you consider relevant to your website or blog content.

You start by brainstorming to generate keywords you consider relevant to your content. These initial keywords are raw keywords and are not necessarily, how people will enter those words during search. A proper keyword analysis will help you generate relevant keywords from your raw keywords.


Raw keywords are raw ideas generated on your own and with the help of friends. There relevance must verified using keyword analysis.

To generate relevant keywords, you need to do a keyword analysis of your raw keywords. For example, let us take the raw keyword like Jobs which is a popular keyword for the career niche, a keyword analysis of the raw keyword may reveal more relevant keywords like:

  • Jobs Nigeria
  • Jobs Vacancies
  • Jobs in Nigeria
  • Oil Company Jobs
  • Banking Jobs
  • MTN Jobs
  • And so on
Note that these are all relevant keywords for the raw keyword Jobs. They represent what people searching in relation to Jobs are keying into search engine search bars. Keyword analysis must be done for each of your raw keywords to generate relevant keywords. At the end of this process, you may have hundreds of relevant keywords if not thousands.

Note that relevant keywords for your raw keywords may change from time to time. For example, MTN Jobs may become less popular when the MTN is not recruiting. The implication of this is that from time to time you need to do a keyword analysis of your raw keywords to generate latest relevant keywords.

Create a text document called keywords_dd_mm_yyyy were dd, mm, yyyy stands for the day, month and the year the relevant keywords were generated. Create a new text document each time you do a keyword analysis. You can also use Microsoft Excel or any other spreadsheet for storing your relevant keywords.

You need a keyword analysis tool like Google insights for analysing your raw keywords or Google Adwords Keyword Tool. There are a number of keyword analysis tools on the internet, but Google insights and Google Adwords Tool are free and quite easy to use. Thorough keyword analysis can be the difference between web publishers that make money online and those that don't.

The purpose of doing keyword analysis is to create content that are relevant to what web users are looking for. So, after generating keywords from your keyword analysis, you should write content on your blog or website to target them and draw search traffic on your website or blog.

Search traffic is key to making money from blogs and websites. So, you should take keyword analysis very serious.




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posted by passyjango @ 11:15 AM   1 comments

Newspapers web publishers Gold mine Bloggers too

Newspapers are great sources of information for web publishers and bloggers. As a web publisher, you must look for newspapers, journals and magazines on your industry. If you write on health, for example you should look for health magazines and journals. You should also look for newspaper editions that talk health.

Do not just rely on your experience, newspapers and magazines will inform you of new and emerging trends (new wants) in your industry (or niche). They help you understand what the burning issues are in your niche area. Look at ads in newspapers as well, do not just focus on news and articles.

What products and services are being advertised on your niche. Note some newspaper readers will go online to look for more information about such product thereby increasing search traffic for them. You should position your blog or website to benefit from those newspaper ad campaigns.

Having fresh, relevant, and quality contents are key to making money in blogging and web publishing. Newspapers are a great source for new ideas. So start going through online and paper editions of newspapers, they are a gold mine of information for web publishers.

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posted by passyjango @ 9:05 AM   0 comments

Computer and Internet connection is an essential tool for web publishing/blogging

Computer access is an essential tool for web publishing and blogging. You need a computer for creating your content. You will need a computer to type and edit your text; and design and edit your graphics or photos. If you upload videos, a computer will also come handy in editing and adding effects to your Video. You can also store your data on your computer hard drive. You will need a computer for connecting to the internet and evaluating and analysing your success.


You do not need a very powerful computer for your content business. Any computer with specs of at least 1GHz processor, 1GB RAM, 40GB HDD is recommended. You can use a desktop, laptop, netbook, or tablet. If you can afford it go for a brand new computer. However if you are working on a tight budget, a used or assembled computer will be adequate. The computer should also be internet ready.

Note that you do not need to own a computer; all you need is access to a computer say from a cyber cafe. However, having a computer of your own will make things a lot easier and convenient. Having a computer of your own means you can blog more and generate more content, which is what you need to do in order make money online blogging.

If you do not have a computer, you will need a USB flash memory for saving your contents. You may also need to write down and organise the content you want to publish on paper in order to save time at the cyber cafe.

You will also need a reasonable typing speed but this should not be a hindrance. Learn how to use folders in organising your files, so as to make finding your contents easier. In all, your computer skills should be good and will definitely get better as you progress.

A personal internet connection is ideal, but not essential. You can access the internet at a cyber cafe, however as your traffic grows you may need internet access more frequently and hence having a personal connection will be cheaper.

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posted by passyjango @ 12:57 AM   0 comments