Use Adsense Channels to discover your best Ad Placement

Adsense custom channels enable you to track the performance of Google Adsense ad units on your website. You can use Adsense custom channels to find out which ad formats generates the most clicks on your website. You can also use custom channels to find out which locations on your website generates the most clicks.


Adsense custom channels make studying and troubleshooting your website easy. Adsense for content allows you to create up to 200 channels. You can also create up to 200 custom channels for your search bar. This will help you know which search bars are generating the most queries.

Although many new web publishers ignore creating a custom channel for their Adsense ad units, I recommend that you create Adsense custom channels from the very first day. Adsense custom channels provide you with a wealth of information that puts you on top of your game.

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Using Google Webmaster Tools for identifying your Potential Keywords

Google webmaster tools provide you with information about your top keywords on Google search. You get two lists of keywords. The list on your left includes the top 20 keywords that your pages appeared in on Google search. This list also informs you of your ranking on Google search for these keywords.


The list on your right includes the top 20 keywords that generated traffic to your website and your ranking on those keywords. These two-piece of information can be very useful in improving your ranking on Google. If you notice that there is very little in common between the left keyword list and the right keyword list then there is a call to action.

Note that the left list informs you of keywords that if you were ranking high on, you would have generated more traffic to your site. These are your gold mine keywords. Your right keywords however, are the keywords that are actually generating traffic to your website. Your objective when using this feature of Google webmaster tools is to make as many keywords as possible that appear in your left keywords list to appear in your right keywords list as well.

To achieve this you have to click on any of the keywords in your left list starting with the first, this will take you to a search page for that keyword showing pages ranking high on that keyword. Study those websites to find out why they are ranking high, and then write pages that will compete for those keywords. This will take time to achieve results. Your goal is to ensure that your right hand keywords list matches your left hand keywords list.

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Focus each Website or Blog to a Theme

Do not develop a website or blog that talks about everything. Every website must have a purpose or theme. Do not put out contents on any subject on the same website. Making money from web publishing requires a purposeful website.


If you want to write on different subjects do that on different websites or blogs. However, do not have too many websites at their development stages. Make a success of one website, before developing a new one. Having too many websites than you can handle will deprive you the opportunity to develop a website rich in content, which is all you need to make money from web publishing.

Concentrating a website or blog on one subject (or niche) makes it easy to build a brand or reputation. It also improves your ranking on search engines, as search engines will easily understand your website. A purposeful website is also likely to have better targeted Ads. All this will result in your making reasonable amount of money for your effort.

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Regularly update old contents - fresh content makes money

Visitors to websites usually prefer recent and relevant contents to their search terms. It is usually annoying to visit a website only to find outdated contents. Although having old contents may not affect your search engine ranking, it can affect your ability to leverage your high ranking. This is because most of your visitors will leave your site once they notice old contents this will affect how much money you make from Ads.

In order to continue making money from web publishing, you must regularly update old contents.

You should not just focus on developing new contents; your old contents must also be regularly updated. With time, some contents on your pages will be outdated. You can delete outdated pages but I prefer updating contents on my old pages. Sometimes, it may not be practical to update contents on an outdated page; in such a case, you may be tempted to delete such a page. However, I recommend that you write a newer version of the page, and link to it from your older version. This way any visitor to the old page that finds your older page outdated will have an option of visiting the more recent version.

For example if you have a specification page on Toyota Corolla 2006, and you want to write a specification page for Toyota Corolla 2009, you do not need to delete the contents on older page. Simply, write a new page on Toyota Corolla 2009 and put a link to it in your Corolla 2006 page. This ensures that people looking for the latest Toyota Corolla models who are taken to the older Corolla 2006 page can connect to your fresh Corolla 2009 page.

Some pages may look useless, like a page on an expired promotion by a company. You may decide to delete such a page, but what I will do, is to look for recent promotions by the same company or by other companies and write new contents about recent promotions. I will then link to these more relevant pages from the outdated page. I will place the links to the newer posts as high as possible in the outdated post so that any visitor who visits the outdated page will find links to more recent and relevant promotions contents.

Traffic is hard to come by, so anything you can do to avoid deleting an outdated page should be done, especially if it is adding to your overall traffic. Imagine deleting a page that account for traffic of up to 100 visitors every month, just because its contents are outdated. Delete a page only if it is extremely necessary.

Note that changes in structure and contents of your website can lead to changes in the keyword index of some or all of your pages, so do keyword indexing of your pages each time you change your page structure or contents significantly. You may have to edit your contents i.e. increase the frequency of your primary keyword; or reduce the frequency of primary keyword.

Increase the frequency of your primary keyword if the structural change resulted in a reduction in your primary keyword’s index. Likewise, reduce the frequency of your primary keyword if the change increased the index.

If you had published contents that because of time is no longer accurate, edit it in order to reflect the new reality on ground. Assuming, you publish prices of some product online and prices have changed, you should edit the page to reflect the new prices. Read your old contents and access their relevance, edit them to be more relevant. When editing your old contents, take note of your primary keyword and your overall keyword index.

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Adsense for Search Review

Adsense for search allows publishers using Adsense to Add Google search box on their websites. Google search box will enable your visitors to search for contents on your website. Your visitors can also search the web directly on your website. Adsense for search create a new revenue stream as Ads are displayed on your search pages. As usual, you earn some money on clicks on Adsense Ads displayed on your search pages.

Adsense for search helps you improve your site user experience. Your visitors can search for other contents on your website from your Adsense search box keeping them longer on your website. They can also search the web directly from your website.

Ads are placed on Google search pages. You earn some money when Adsense Ads displayed on your search pages are clicked.

You can select the search pages to be displayed on your website or on Google website, either way you make money on valid Adsense clicks. You can also choose whether you want the search page displayed on current page or in a new page. You can size the search box to fit any space on your website.

Adsense for search will provide you with information on top search queries via your search box. This information will help you discover the type of contents your visitors are searching for on your website. It will also show you contents that visitors need but do not see on your website. You can create new contents to cover such topics. However, make sure you maintain the theme of your website.

When setting up your Adsense for search it is a good idea to select that your website is searched instead of the web. This ensures the search page will display pages from your website relevant to the search term entered by your visitor first. If your visitors finds any useful, they click on it and remain on your website. If none is found useful, they can then select search the web for other contents on the web. Hence, visitors will leave your website only if they have to.

This approach will certainly increase your page views as well as your earnings.

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Tips - Regularly add new contents

To succeed in the content business, you must regularly add new contents on your website. Adding new contents regularly will attract readers who will always find something fresh to read each time they visit. Search engine crawlers will also visit your website regularly if they always find something new each time they visit your website.

Adding new contents regularly will lead to your populating your website with hundreds of relevant pages. This will usually result in more traffic from search engines. You will also get referral visits from other websites that find your contents interesting; this will also result in higher traffic. Quality Referral links as a result of quality contents will also result in higher search engine ranking which will mean more traffic. Of course, higher traffic under normal circumstances will lead to higher earning.

For new contents to lead to higher traffic, the new pages you are adding must be relevant, purposeful and must be based from your keyword analysis and your keyword logs. New contents must have quality and relevance. Do not forget to always update your older contents.

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Making Money from Web Publishing dont happen overnight

New web publishers usually think that making money from web publishing involves publishing a few contents and seating back and waiting for money to roll in. However, usually no money or very little money is made initially. This is usually frustrating for new web publishers. For losers, the next move is to run before poor earnings break their heart further. For winners, however, the approach is to face reality and learn how successful content publishers make money online.

Soon new web publishers learn that making money from web publishing is not a get rich quick scheme. This is when the gamblers exit.

Usually, you would not make lots of money from web publishing during the first month, or even your second month. It takes between three to 12 months to make reasonable monthly income from web publishing. For some publishers it may even take a longer time.

Not all successful web publishers made money from their first website. It took several failures before success was achieved. However, they all understood that it was possible to make money from web publishing and they kept trying. They kept learning new tricks that made each new try better than the previous one. Therefore, if you are currently earning very little money monthly, this is not a time to quite, it is a time to learn.

There are a number of reasons why making money from web publishing takes some time. One is that it takes time to build a content rich website. Of course, to make money from content, you need to have a content rich website. A website with one or two pages of content will not make much money. Then you have to inform the web community about your new website. The first place to start are search engines. Most of the traffic to your website will come from search engines. Of course, lots of traffic usually means lot of money.

It takes time before search engine robots index your web pages. Even when they are indexed and included on the index, it takes time before they are ranked where you want them on the index. Poor ranking on your major keywords will always result in low traffic to your website, which means little money.

Note that some websites are already on top and some of them are consciously doing everything to remain there. It also seems that search engines usually reward publishers who are first to provide contents relevant to certain keywords. Although traffic may be low initially due to your low ranking and poor brand reputation, your ranking will usually rise over time. What is important is to ensure you are doing everything right. If all is well you will eventually make good money, it is only a matter of time before the money starts rolling in.

To make money from content publishing your website need to be purposeful. Each page will focus on a keyword. You should also look for emerging keywords in your industry and target them early. Search engines reward early birds. You also have to regularly update your contents. Monitor your progress.

Note also that the amount of money you make does not depend on the number of websites. One well-built website with useful and relevant contents will usually make more money than several websites full of irrelevant contents. Focus on developing one content rich website first before starting a new one.

To make money from content, you need a content rich website. Then register your site with search engines and other relevant platforms. This drives traffic to your website. The more traffic your drive to your site the more money you can make. You then need to find a way of making money from your traffic. The most popular method is Advertising. Advertise products that will interest your visitors, and watch the money role in.

You can make money from web publishing, but it will take time.

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Tips on new content: Finding ideas - keywords logs media

The first place to look for new ideas for future contents is your keywords list. Your keywords list should inspire you to develop new contents. Your keywords list will help you find out keywords you have covered and those you are yet to cover. Make sure you cover all keywords in your relevant keywords list. This is one reason why you need to develop a keywords list before launching a website.

You should also look at your keywords logs. Your keywords logs give you a list of keywords that directed visitors to your website via search engines. These keywords are called your active keywords. Your active keywords must be downloaded on your PC for storage. These keywords will tell you what your visitors are searching for on your website. If you find keywords not properly covered by your website, develop new contents to cover such keywords.

New ideas can come from mainstream media. Look for magazines, journals, newsletter, and newspapers that discuss the topics you provide contents on. You will find new ideas in such print media. Adverts in print media can also inspire you to write new contents. Some newspapers focus on special topics on certain days, so find out on what days popular newspapers focus on the topics you provide content on, and flip through for new ideas.

Do not copy what is in the print media, although it may be easy, it is unethical and will be ineffective. Note that writing for the internet is different from writing for print media. The content you are copying will probably not be optimised for search engines. In addition, copying other people’s work will deprive you of the opportunity to learn how to generate quality web copies, which will in the long run undermine your success.

You should also use electronic media like TV, cable, radio, and satellite. Note programmes that focus on your industry and always tune in to find out what is being discussed. You will discover new ideas during such programmes. Also, look for cable and satellite channels that focus on your industry and always find interesting and informative programmes to tune in.

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Technology - key driver of content publishing business

Technology advances over the past few years have contributed greatly to the advancement in content publishing business globally. Technology has made publishing contents online easier and cheaper. Technology has also made making money from contents much easier and effective than ever before.

Advancements in storage technology have led to cheaper storage costs. This also means that the cost of hosting contents on the internet has been dropping, making it cheaper and easier to upload content on the internet.

Thanks to technology, today all you really need to provide content online is just your content and a means of accessing the internet. You can get free hosting services from free hosting services like Blogger.com. Blogger like most free hosting services also provides you with an easy to use interface for designing and maintaining your website and content. You also get a free domain name that gives you a unique address on the internet. You may also register for a professional domain name and still keep your free hosting; all these are made possible by advancements in technology.

Placing ads on your website have also been made simpler by technology. Today all you need is an ad code to paste on your site, and you will get ads that are relevant to contents served on your website. This is made possible because advertisers can easily use available technology to target adverts to contents relevant to products and services that they are marketing.

Advancements in technology have also led to the increase in processing power of computers allowing developers to add more features to the capability of internet applications.

Technology has also made internet access cheaper and easier. Today, Broadband technology and high speed data is a reality. This means that contents like video, flash, games, music, and software can now be easily downloaded on the internet. This has created a market for publishers of such contents to monetise such contents.

Easy and cheap accessibility also means that more people can access the internet. All these people are potential consumers for your content. The good news is that as technology continues to improve accessing internet will continue to be easier and cheaper, meaning that the content business has a great future.

As a content publisher, you must monitor advancements in technology, and take advantage of them from the beginning. If you hear of a new technology that can improve your web publishing business, try it out. For example if you hear of a new technology feature from Adsense or webmaster tools, test and find out how it affects your business.

Technology is a key driver of the content business.

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Tips - make a success of one website before developing another one

One trap that new web publishers fall into is the lure to develop many websites at once. You should not make this common mistake; you should concentrate on one website at a time. Make a success of this website before developing another website. Also, make sure that developing a new website will not interfere with your ability to maintain your existing website(s).

Making money on the internet is not about the number of websites you have, rather it is about the number of relevant pages you have on the internet. Having too many websites all at their development stage will be a distraction, which you will eventually find out if you disobey this advice. This will lead to disappointing earnings.

A new website like a child needs lots of care. Having too many websites at a time may be very hard to manage. If you are new to web publishing, you need time to learn how it works. You can learn with one website. Use your first website to learn about web publishing. Once you start making a reasonable amount of money, which is an indication that you are now getting things right, you can then start developing more website.

To make money from web publishing, you need to have lots of relevant contents on your website. You also need to build content on your website continuously and consistently over a long period before you can start making higher ranking and reasonable amount of money. Concentrating on one website is the easiest and quickest way to achieve success from web publishing and Google Adsense.

Once your website matures then you can look for new areas in order to expand your earning. A website is matured when it attracts enough traffic to bring in a reasonable amount of money for your effort. Your website is also matured if it is doing reasonably well your key keywords. However, do not abandon your matured website. Maintain your matured websites and continuously add new contents to them and you will make even more money.

So take my advice, do not have more than one websites in their development stages at the same time. Make a success of one website before starting a new website.

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Advertiser key drivers of content publishing business

Yes, you can make money from content business. But, where does the money come from? Who pays the bill? Most of the money made by content publishers comes from advertisers. Advertisers are key drivers of the content business. Advertisers make monetisation possible. Without advertisers, there will be no business for the content publisher and the internet will not be as rich with content as it is today.

Advertisers are continuously looking for more space for placing their ads, and with millions of people now visiting the internet daily, the internet provides advertisers with an additional platform for displaying their ads and making sales.

While people are surfing the internet they provide an avenue for advertisers to place their ads, which in itself is an avenue for the content publisher, on whose site the ads are published, to make money. Happy publishers and advertisers keep the content business alive.

Attracting advertising money is key to succeeding in the content business. To attract advertisers your content must be useful and relevant. Your content must also attract people. More visits to your site mean more money. Many visitors will come to your website only if you stick to the objective of the content business, which to satisfy human want for useful and relevant information.

In the past attracting advertisers to place ads on your site was an uphill task. First, you need a good website rich with content with large volume of visitors. Then you need a dedicated advertising sales force to market your site to advertisers. Attracting advertising revenue in the past took a lot of time and required considerably investment. This was very challenging for small publishers and even big-time publishers. How things have changed today for the better.

Attracting advert money to your website is now simple for small publishers. All you need is to signup to an advertising service like Google Adsense. Then copy and paste Google adsense ad-code for any ad format you want to the location you want on your website and in a couple of minutes ads tailored to the contents on your website will start appearing providing you a means of monetising your content.

Off course, if you are large you can also attract advertisers directly using your dedicated ad sales force.

There are also advertising programmes that will advertise on your site and pay you a certain commission if a visitor buys a product on there site through an ad link from your website. These programmes are called referral programmes, associate programmes, or affiliate programmes.

Examples of affiliate programmes include Amazon, Circuit City, ClickBank, and so on. In affiliate program, you choose a specific product you want to promote or advertise and paste the code on your site. If a visitor clicks on the product Ad on your site they are taken to the affiliate’s website and if they go ahead to buy you are paid a commission.

To make money from advertising you must have useful and relevant contents on your website. Advertisers are the fuel that drive the content business.

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Affiliate Marketing Selling products

Affiliate marketing programs are programmes that allow you to promote products online and pay you a certain percentage as commission for each successful sale. Some popular affiliate programs on the internet today include Amazon, Google Affiliate Network, Circuit city, ClickBank, and so on. One challenge for affiliate marketers is how to advertise the products and services that they are selling.

You can promote your affiliate products online in a number of ways. One is with your website. Another way is with online advertising services like Google Adwords. You can also promote your affiliate products via email. You can also use all these methods at the same time.

Selling Affiliate products with your website


For selling affiliate products with your website to be successful, your website must contain content relevant to the products you wish to sell via the affiliate marketing program. If you have a website on mobile phones, look for affiliates that sell mobile phones or mobile phone applications and accessories. This will ensure that your affiliate Ads will add value to your visitors by providing an opportunity for them to buy or at least get more information on a product they are looking for.

One great advantage of selling affiliate products from your website is that you get free advertising. If your website is already optimised for keywords relevant to the affiliate products you are selling, you will be getting free traffic from search engines without paying a dime.

You should also write special copies on the affiliate products you are selling, ensuring that you are targeting keywords relevant to those affiliate products. These will ensure that your visitors are highly targeted.

If you are interested in marketing via email, you should use your site to build an email list. Find a way to make your visitors give you their emails. One way is to offer free newsletters. They will need to submit their email to you if they want to receive your newsletter. However, make sure to keep your promise of sending free newsletters.

You can rely on traffic from your website alone if it generates a lot of traffic, however if your website does not generate sufficient traffic you need to compliment it with advertising. You can advertise your website via any means, but the most effective means for online affiliate programs is with online advertising services like Google Adwords.

Selling Affiliate products with Ads


If your website does not generate sufficient traffic or you do not have a website, you can promote your affiliate products with advertising. Online advertising services like Google Adwords allows you to promote your website or affiliate website online. Your Affiliate Ads appear on search pages and on websites that contain content relevant to your affiliate products.

Pay-per-click Ads are very effective. In these Ad schemes, you pay only when a visitor clicks on your Ad. Google Adwords is also contextual, this means that your Ads appear on pages and search pages that contain keywords relevant to your Affiliate products. This will result in qualified customers viewing Ads and will result in more sales.

When using contextual Ad services, you will be required to choose keywords that your Ads will appear on. This is where you have to put lots of care and analysis. Find out keywords that those who buy your kind of affiliate products use when searching the internet and bid for such keywords.

You will write your Ad copy yourself or with the help of a consultant. Make sure your Ad copies are persuasive. Also, include some of your keywords in your Ad copy.

Note that some keywords are more popular than others are. Popular keywords will cost more per click. The higher your bid the more often your Ads will appear.

Selling Affiliate products with email


You can market affiliate programs via email. To do this you must have emails to promote your affiliate products. This means you need to have an email list. You will need a website to build a legitimate email list or you might end up sending annoying spam emails to people.

One way of building an email list with your website is to offer free items on your website like free newsletters. Your visitors will have to submit their emails to receive the free gift.

You can also advertise your affiliate products in a newspaper or electronic media. In the Ad, you provide an email so that interested readers can reach you. That way you will have their email address for your affiliate marketing.

Selling affiliate products is one effective way of making money online. First, you must choose an affiliate program with a good reputation. Then, you have to promote only affiliate products that you can sell. You can use your website, online Ad, or email to promote your affiliate links and products.

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Signup to Webmaster Tools Google Bing Yahoo

Once your website is ready, you need to inform search engines of its existence. This you do by registering or submitting your domain name to search engines. Register with Google, Yahoo, Bing, and others. It is a good idea to signup with the webmaster tools of any search engine you register your website in, do not just submit and leave.

Webmaster tools enable professional web publishers to do more than just submit their websites’ domain name. Webmaster tools enable webmasters and publishers to manage and maintain their websites. Signing up to a search engine’s webmaster tools will enable you access useful information about your website. Some information provided by Webmaster tools include:
  • Problems stopping robots from crawling your website
  • Pages on your website that have been indexed i.e. added to the search engine database
  • Websites linking to your website
  • Missing or broken links on your website
  • Errors on your website

Google webmaster tools will even go the extra mile of providing list of keywords that have the potential of bringing lots of visitors to your website. You could be missing a lot if you do not signup to webmaster tools of your popular search engines especially Google.

With webmaster tools, you can inform search engines of your sitemap location, which will help them crawl your website better. A sitemap in its most simple form is a list of URL of pages on your site. It may also include more than just URLs. If you are using blogger, you should submit your blog feed address as your sitemap address to webmaster tools.

You can manage more than one website with one webmaster tool account. Hence, webmaster tools provide webmaster with a convenient way of managing and maintaining all their websites.

Once your website has up to five pages, you should register it to a webmaster tool. The first thing you will be required to do once you submit your website URL is to authenticate the website. Authenticating your website will enable you benefit from the power of webmaster tools.

Most webmaster tools provide you with two authentication methods. One method is Meta tag method. In this method, the webmaster tool generates a Meta tag to be pasted on your website. Simply copy and paste this Meta tag on all your pages within the head tag section. If you are using blogger, open your template and look for the head tag, paste after this tag. Once you save in Blogger, it will be published on all your pages. Meta tag method is your best if you are using templates.

A second method is the HTML method. If you want to use this method, create an html file and copy a code generated by your webmaster tool into the file. This html file should be saved at the highest level in your directory structure. For example, if your web address is www.mywebsite.com, your authentication file should be at www.mywebsite.com/erk3990.html assuming that the name of the file is erk3990.html. Note that some search engines’ webmaster tool will tell you the name you must give to your authentication file.

HTML method is best when you are not using a template as it saves you from having to paste a meta code on every page, just create a page and save it in your highest directory and the search engine will find it their and authenticate your website.

Once you authenticate your website, in a couple of weeks you will start receiving useful information about your website from your webmaster tool. A visit every two weeks is okay initially, weekly visits are necessary once a few pages have been indexed on your website. Once your website is stable, generating daily and consistent traffic, you should visit webmaster tool whenever, you are online.

Maintaining and managing your website with webmaster tools is all about visiting it regularly and observing if there are any issues with your website. Errors on your website should be handled promptly. For example, if your webmaster tool informs you of a missing page on your site, you should restore the missing page on your website or remove links to such pages from your other pages.

Some Webmaster Tools


  • Google Webmaster Central

  • Yahoo Site Explorer

  • Bing Webmaster

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    What are Keywords to Web Publishers

    Keywords are important words in a page. These words bring traffic to a website via search engines. Keywords are words that internet surfers usually enter in search engine search-bars when they searching for information on the internet. Writing for the internet is all about keywords. To succeed as a web publisher, you must identify keywords relevant to your industry and provide contents targeted at those keywords.

    Most people depend on search engines when searching for information online. This means that if a search engine does not index your website or your website is not ranking high on search engines, you will get very little traffic to your website. Having your website indexed is easy, but ranking high on search engines is a tough task.

    For your website to rank high, your pages must be purposeful. The easiest way of writing purposeful pages is to target keywords that people who are searching for information contained in your page would enter in a search engine search-bar.

    Search engines use keyword index to predict what your web page is about. Keyword index of a word in a page is the ratio of the frequency of that word to the total number of words in a page. Keyword index of between 0.02 (2.0%) and 0.06 (6.0%) are recognised by search engines. Therefore, when targeting keywords ensure that your keyword of interest is within this range.

    Keywords are very important to web publishers. You cannot make money as a web publisher if you do not target popular keywords in your industry. Each page on your website should target one keyword.

    Now we will go through the different keyword types that web publishers come across.

    Raw Keywords


    Raw keywords are your first keywords. Raw keywords are keywords that you generate with common sense. It is a guess and is unrefined. You should not base your pages on raw keywords. Raw keywords should be generated before writing each page, but should be analysed to find more refined keywords that are relevant. Before you start any website, you must first generate raw keywords relevant to your industry.

    You can generate raw keywords by yourself or with the help of friends and colleagues. For example if you intend to launch a website that provide information on cars, some of your raw keywords may include:

    • Car

    • Toyota

    • Toyota Corolla

    • Car reviews

    • Car specs



    Raw keywords are raw materials and should be researched on to find out those that are relevant.

    Relevant Keywords


    Relevant keywords are refined keywords. They are the result of keyword analysis on your raw keywords. Relevant keywords are words that people actually enter in search bars when searching for information online. You identify relevant keyword by using a keyword analysis tool like Google Insights, which will give ideas of your relevant keywords.

    Simply enter each of your raw keyword in a keyword analysis tool like Google Insights and the tool will reveal how searchers use such a keyword. For example, entering the raw keyword Car may reveal relevant keywords like:

    • Cars

    • Car insurance

    • used cars

    • Car reviews

    • Car hire


    These are the keywords you should actually target when writing copies on your website. You can also do a further keyword analysis on all these keywords to discover keywords that are more refined.

    Active Keywords


    Active keywords are words that actually bring visitors to your website. You can look up your active keywords in your keyword log. You can use a tool like Google Analytics to lookup your active keywords. Active keywords give you an idea of what visitors to your website are looking for. With this information, you can determine if you are satisfying their needs.

    Compare your active keywords with your relevant keywords. If they match each other, it means you are doing very well. If there is a huge disparity then you still have a lot of work ahead of you. However, note that it takes time before you can properly rank high on your relevant keywords.

    Google webmaster tool provides you with a list of keywords that brings the most visitors to your website on Google search. Improve your targeting on these keywords.

    Potential Active Keywords


    Potential active keywords are keywords that your website appears on, but because it is ranking low, they are not bringing visitors to your website. Let us say, your website is number 50 on the keyword Nokia. That is good news but you will notice that because your website appears on the 5th page your website will not get visitors to your website via this keyword.

    Google webmaster tools gives you two lists of keywords the first are words in which your website appear the most on Google search (list A). The second list is a list of the top 20 keywords that bring visitors to your site (list B/active keywords).

    List A are keywords that if you rank high on them will bring you more traffic, while list B are those that are currently bringing you traffic. Compare your list A and list B if they match then you are doing very well. Keywords that appear on list A but do not appear on list B are your potential active keywords. You should research on why you are not performing well on these keywords. When you discover the problem, solve it and more visitors will be coming to your website.

    Note that you should not be happy just because list A and B matches, you should look at the placement of each keyword in the two lists. For example, if a keyword appears in number 1 position on list A but on number 3 position on list B it means that you still have some work to do. The ideal is that keywords in the two lists should also match in position.

    Popular Keywords


    Popular keywords are words that are popular in your industry. You should write web copies covering these keywords. However, you must note that it takes quite a long time before you can start getting result on popular keywords. Therefore, you must see targeting popular keywords as a medium to long term investment.

    One way of getting results immediately from popular keywords is to target them with identifiers. While it will be hard to get results targeting the keyword cars, targeting the keyword Toyota cars Chicago will be less difficult. In this case, the identifiers are Toyota and Chicago. Targeting longer keywords like this can help you get results immediately. However, do not forget that your major keyword is cars.

    Emerging Keywords


    Emerging keywords are keywords that may become popular in a few weeks, months or years. As a web publisher, you must constantly monitor trends in your industry to identify emerging trends. Target emerging keywords on time and you will get results. Targeting keywords early can increase your chances of topping search ranking on those keywords.

    Making money from web publishing is about how properly you can target keywords in your industry.

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    Affiliate marketing programs choosing one

    Affiliate marketing programs are programs that pay you commission for selling products for them. For an online affiliate marketing program, you point people to their website and if they buy a product or register for a service, you will be paid a fixed percentage of sales as commission. To make money from affiliate marketing programs you must select the right one. Here you will find a guide on choosing affiliate marketing programs.

    Starting an affiliate marketing program is very easy today. Because of this fact, there are thousands of affiliate programs today promising to pay you commissions for sales. While some are scams, many are genuine. You have to be alert when choosing an affiliate marketing program. Do not choose a marketing program just because it promises a high commission; do not forget that you will be paid only if you successfully sell a product.

    Here are few guides to choosing an affiliate marketing program:

    Choose products/services that you can sell


    When choosing an affiliate marketing program choose one that sell the kind of products and services that you can market online successfully. To sell a product you have to be convincing. If you are not well vast about a product, you will find it difficult convincing others to buy.

    If you have a website, you should choose affiliate marketing programs that promote products that you can directly market on your website. Do not choose a marketing program simply because it pays more commission as you will only be paid if you can successfully sell a product.

    Choose an affiliate program that supports your country


    While most affiliate marketing programs will support countries like USA, Canada and UK, some affiliate programs may not support countries like Nigeria. Hence, when choosing an affiliate program choose one that support your country.

    You may be tempted to claim you are from another country, but you have to remember that if an affiliate does not support your country, your earnings will not be sent to you in your country. Trying to cut corners can leave you at the mercy of fraudsters.

    What are the payment options?


    Related to support for country is payment option. If the payment options supported by your affiliate marketing program are not supported in your country, you will not be able to receive your payments. Hence, before selling for an affiliate, make sure you will be able to receive your money.

    The surest way to receive your affiliate earnings in Nigeria is US Dollar (USD) denominated cheques. With a domiciliary account, you will be able to cash such checks. However, make sure that Nigeria is supported by the affiliate, as they will not send checks to Nigeria if they do not support Nigeria.

    Other payment options available to Nigerians include egold, western union, moneygram and direct bank deposit. One popular option that is available worldwide, but which does not support Nigeria is PayPal.

    Choose an affiliate that supports you


    Your affiliate marketing program must help you to succeed after all your success is their success. They must provide you with up to date information about your click-through and sales. Your affiliate marketing program should also provide with information and tutorials on how to succeed in your business. Choose an affiliate that has a blog, user groups and forums that will help you succeed.

    A good affiliate marketing program should provide you with sales materials like banners and text links.

    How reliable is the affiliate


    Choose an affiliate marketing program with a reliable system. The system for tracking orders and sale must be reliable. Do they pay promptly? What is their quality of service? Search on the internet for news on the affiliate you want to join and check whether they have positive or negative publicity.

    When will you get paid


    You should also check the payment procedure of the affiliate program. What is the minimum balance you must accumulate before you are paid? How often will you receive a commission cheque?

    A good place to start when you visit an affiliate marketing website is the Frequently Asked Questions FAQ page. A good FAQ will answer all the questions listed here and more.

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    Blogger Post Options - Blog Post Scheduling feature

    One hallmark of successful blogs is freshness. Each time a regular visitor visits a blog site they usually expect to see something new. The easiest way to fail in blogging is to post once a month. Hence, serious bloggers usually add new content to their blogs regularly. However, you do not need to be online each time you want to publish on your blog. You can write all the blog postings you intend to publish for a week at once, and then use a blog scheduling feature like that found in Blogger to schedule when each blog posting should be published.

    Blog scheduling makes publishing your Blog posting very easy and convenient. It can come handy if you are travelling and will not be able to publish. You can also use it to manage your time properly. Simply write all new blog posts at the same time and schedule when you want them published and be free to do other things like keyword analysis and reading your emails.

    Blog scheduling feature will also enable you reschedule your blog posts. Lets say that you have already schedule a post to be published today and their a very urgent blog post you need to publish today, assuming you have a policy of not publishing more than one blog posts in a day, you can reschedule today’s post to a more convenient time while you publish the urgent blog.

    Using Blogger blog Post Scheduling feature


    Blogger allows you to set the time, day, month and year you want a post to be published. With Blogger, you can write a blog post now and schedule it to be published next year. Blogger allows you to schedule a new blog post each time you are writing one.

    Once you have finished writing a blog, you can schedule the time you want it to be published by clicking on the Post Options link on blog compose interface. The Post Options link will be found below your post body area on the same row as your label. Clicking Post Options will reveal a form where you will enter the time, day, month, and year you want your new post published. Set as you wish and click Publish button.

    Use Blogger post scheduling feature to schedule the time each new blog posting should be published. However, if you want your posting published immediately, there is no point scheduling it just click Publish button. Once the time you set reaches, Blogger will automatically publish your scheduled blog posting online.

    Instead of publishing too many posting on your blog site at the same time, it is better to post gradually using a scheduling feature as found in Blogger. This will make you blog always look fresh and if your post are interesting will attract repeat visitors who will spread information about your blog by word of mouth.

    To make money from blogging you have to post on your blog regularly, a blog-scheduling feature as found in Blogger makes regular posting easy. Post today publish tomorrow or next.

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    Monetisation key driver of Content Publishing Business

    Human wants is a key driver of the content publishing business. One human want that has contributed more to the growth in the content business than any other, is the possibility of making money or monetisation. Let us face it; the content business will not be a business if no one knows how money can be made from it. No matter how much internet access and internet search grows their will be no business for web publishers if they cannot figure out how they will make money or at least pay their bills from their content.

    While the objective of a content publisher is to satisfy human wants, his motivation is to make money. Successful content publishers are those who can marry the two together. They do not allow one to become more important than the other. Satisfying your customers should not override monetisation and monetisation should not override satisfying your customers.

    For example if your content business fails as a result of over looking monetisation your visitors will simply move on to other content publishers who can satisfy them, while you gnash your teeth. In the same vein if you loose your visitors because you ignore their needs your content business will fail as well. Note that monetisation is your reward for satisfying your customers.

    The internet would not have been as rich with content as it is today if not for monetisation. Monetisation has motivated thousands of people all over the world to publish content online. Monetisation has also made it possible for a number of services on the internet to be free. Contents can be published free today thanks to monetisation.

    One way that content publishers monetise their website, is via advertising. One simple way to advertise on a website is via Google Adsense. A content publisher may also sell local advertising space or market for affiliate programs. A content publisher may promote his own skills online using his website or blog.

    Therefore, while your work as a content publisher is to publish content your reward is monetisation.

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    Online Jobs Nigeria Internet Opportunities

    Online jobs are jobs that can be done on the internet. Online jobs are done using computers and mobile devices connected to the internet. The increase in internet accessibility and affordability have resulted in many opportunities on the internet.

    There are a number of ways that people make honest and legitimate living on the internet. The fact is that any job that can be done with a computer can be automated online. There are also online work marketplace where skilled people can be employed to do online jobs.

    Online jobs can be done from any location, but there are a number of factors that might exclude people from some regions. Here you will find guide on the type of online jobs that can be done in Nigeria.

    First lets look at factors to consider when thinking online jobs.

    Does the Online Jobs Provider Support Nigeria


    When using an online jobs platform also make sure that the platform supports Nigeria. Do not register under another country, as you may not be able to receive your money. If an online jobs platform does not support Nigeria, look for one that does.

    For example, Clickbank does not support Nigeria, so you can not use the internet opportunity in Nigeria. Although there are people/services that claim they can help you use Clickbank from Nigeria, but this usually involves giving confidential information to a third party not answerable to you. This is an easy way for fraudsters to steal your identity and your hard earned money.

    Payment method for Online Jobs


    One factor to consider when selecting online jobs is to be clear on how you will collect your money. There is no point working if you cannot collect your money. The easiest way to receive international payments for online jobs in Nigeria is via US Dollar (USD) denominated cheques. You will need a USD domiciliary account to cash USD checks. Pounds Sterling and Euro denominated cheques are also easy to cash.

    Other payment options for receiving earnings for your online jobs include Liberty Reserve, Bank Wire, MoneyGram, Western Union, and Direct bank deposit.

    If you are using a platform with a standard means of payment, make sure that their payment means can be supported in Nigeria. Avoid online opportunities that pay only with payment methods not supported in Nigeria like PayPal. Although there are hacks, but hacks are never reliable and are very risky.

    If you are rendering a service for someone online, ask for your payment via supported electronic payment means Liberty Reserve, western union, moneygram, or cash (if the client is in Nigeria).

    Reliable Internet Access & Computer


    Online jobs are done on the internet so you should not be surprised about needing a reliable internet access. You also require computer, not a mobile phone. If all you have a feature phone like all those tiny screen phones running Opera Mini, forget online jobs for now.

    You need a computer running Windows XP, Windows Vista, Windows 7, or later to be effective at online jobs. You can use a cyber cafe but there are always some limitations with them.

    Reliable Power Supply


    Like with internet access, you also need a reliable power supply. As you know PHCN is useless so you cannot count on them. So, if you plan venturing into the online jobs industry, make sure you provide a reliable power source like generator, inverter, and solar power systems.

    Online Jobs for Nigeria


    There are a number of ways that ordinary people create wealth and jobs for themselves online. Here are a few of them that can be done in Nigeria:
    • Blogging
    • Web/content publishing Jobs
    • Online/affiliate marketing Jobs
    • writing copies for websites and advertisers (Copywriters)
    • High Yielding Investment Opportunities (HYIPs)
    • Search Engine Optimisation (SEO) consulting Jobs
    • Web design Jobs
    • Translation
    • Virtual Assistants Jobs
    • Research Assistant
    • Software development
    • Application development
    • Online Forex Trading Jobs
    • Customer Service Reps
    • Data Entry Jobs
    • Graphics & Multimedia Designers
    On this blog I cover blogging, web publishing, online/affiliate marketing, Copywriting, and SEO. So, if you are interested on these types of online jobs join me here for updates and tips. Thanks.

    One great advantage of online jobs is that you can work from anywhere, at home, cyber cafe, office, anywhere with internet access. Online jobs can also be done fulltime or part-time. Freelance jobs are also available online at online work marketplace.

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    Google key driver of content publishing Business

    One company that have perhaps contributed more than any other company in the growth of the content business is Google. Google is behind the growth in user-generated content on the internet today. It seems that the content business will not have been as popular as it is today without Google. Any serious web publisher must watch Google closely as they are a key driver of the content business.

    Google’s big step


    One great step that Google took at the onset to promote content business, was to separate her search business from her advertising business. This meant that one could not buy higher ranking on Google search. As a result of this, an ordinary person can start publishing content and with some dedication and learning can rank on top of Google in very important keywords without paying a dime to Google.

    Some search engines charge money for top ranking on search. This means that by paying money you can rank high on any keyword you choose. This also implies that advertisers with deep pockets can dominate any keywords they want leaving the rest of us behind.

    Google’s separation of advertising from search made SEO an all comers affair and democratised search ranking. The possibility that anybody can rank high on Google motivated lots of people to publish content on Google and soon made Google the most popular search engine in the world. This has led to the richness and variety on the internet today and has made the content business a very lucrative venture.

    Google supports easy and free publishing


    The huge rise in user-generated content is largely because of the ease with which content can be published online. Today all you need is content and you are ready to publish online. Google promotes a number of tools that make web publishing very easy. Google is behind Blogger.com, which makes it easy for anyone to publish text, pictures and videos on the internet and Youtube, which makes video publishing a breeze. These web-publishing services are free with easy to use internet publishing interface. Easy and free publishing has attracted many people to publish contents online.

    Google made advertising and making money easy


    Thanks to Google Adwords and Google Adsense, content publishers can now make money from their content. While Adwords target advertisers and makes advertising online easy, Adsense targets web publishers and make attracting advertising revenue easy. The possibility of making money online has motivated a number of people to publish content online. Of course, the content business will not be a business without the possibility of making money. Advertisers go to Adwords create Ads and pay each time their Ad is clicked on Google network, Adsense display Adwords Ads on websites of registered web publishers. In order words, Adsense Ads that appear on web publishers Ads are Adwords Ads created by Advertisers.

    Google has the best webmaster tools


    Google have also created easy to use tools to help web publishers manage their website. Google Webmaster Central provides publishers with an easy to use interface for registering and maintaining a website. It provides great deal of information relevant to web publishers. For me Google webmaster tool is the best webmaster tool online, providing all features and information to put web publishers in control.

    Google also provide other tools for web publishers like Google Analytics, which provides web publishers with information about their website traffic and Google Insights a tool for keyword analysis.

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    Blogger free Web Publishing Tool Review

    A web publisher needs a website to publish contents online. He will also need to host the website with a hosting company. Hosting may be free or paid. One great free web hosting and publishing service online today is Blogger. Blogger makes web publishing easy with a familiar and easy to use publishing interface and extensive help features.

    With Blogger, all you need is your content and you are ready to publish. No need to worry about designing your website.

    Blogger interface looks like the compose mail interface that most internet users are used to. Enter the title of your article or post, type in post body, choose a label if you want, set when you want your post to be published if you do not want post to be published immediately, and click Publish. That is all your post is online.

    Blogger provides you with free and reliable hosting and publishing service. Here are some features of Blogger:

    Blogger is free:

    Blogger is a free internet hosting and publishing service. You do not pay to use Blogger. Simply visit the website www.blogger.com and follow the three simple steps and you have a Blogger account.

    Blogger is easy to use:

    Simply write your content on Blogger’s familiar interface and click publish. Blogger’s publishing interface looks like the email compose interface that most people are used to, simply enter a title for your post, write the post body, choose a label and click publish and your content is online.

    Set when your post should be published:

    You can write a post today and tell Blogger to publish it on any other day. In fact, you can write seven posts and set them to be published one each for seven days in a week. This means that a new post appears on your website everyday making your site fresh everyday.

    Lots of free templates to choose from:

    Blogger templates are free. Simply choose any of the templates with the type of layout that you want.

    Publish from your email:

    Blogger allows you to publish to your blog site from any email. Simply create an email to send your new posts to. Once you set this special email for your blog, you can publish to your site from any email by simply sending an email to this special email address.

    Adsense is easy to implement in Blogger:

    You can easily add adsense codes on Blogger. Blogger provides you with an easy to use interface for dragging your adsense codes. If you are using the classical interface, you can easily copy and paste adsense code anywhere you want them to appear on your website.

    Blogger supports your personalised domain name:

    Blogger allows you to choose a domain name when creating a weblog. This domain name is free and is of the form http://yoursite.blogspot.com. However, Blogger allows you to have a personalised domain name like www.yoursite.com. A personalised domain name will cost you; you can buy from Blogger or from any other domain name registrar.

    Publish with Blogger and host professionally:

    Blogger allows you to use Blogger’s easy to use interface to publish your site while buying a professional hosting service. This is made possible by Blogger’s support for FTP publishing. This feature will only appeal to advanced users, who need to have more control of their content.

    Blogger extensive help facility:

    Blogger provides you with tutorials for easily learning about Blogger. Therefore, spend some time reading these tutorials. Video tutorials are also available. You can also search for how Tos on Blogger and on the internet.

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    Human Wants Key Driver of Web publishing business

    Human wants is a driver of the content business. Everyday people logon to the internet in search of information. An inherent sense of inadequacy drives man to seek more information that will help him satisfy his immediate wants. Once those wants are satisfied, new wants that must be satisfied are developed and the cycle continues. If you are a serious web publisher, you will closely monitor changes in trends in your industry and provide contents that satisfy wants emanating from such trends.

    Most people choose the internet because of the anonymity that it gives them when searching. There are certain kinds of information that most people would normally like to get without being identified and the internet satisfies this need for anonymity.

    The internet provides for over six billion people a great platform for finding information that can help in satisfying those wants. This is where the content publisher comes in, his job as a content publisher is to provide information that will satisfy this wants.

    Tips and How Tos are the most popular and successful content on the internet. People want tips on how to do things better. People also want step-by-step guides on how to do things. Step-by-step guides may come in embedded video or in text and pictures. People also need data-like contents like available job vacancies, prices of products and services, hotel locations, stock market prices and so on.

    As a content publisher, you must monitor trends in your industry and anticipate trends that may emerge as a result. You should provide contents targeted at satisfying such wants. Lets say Nokia just launched a new mobile phone some wants that may emerge include information about prices, specs, reviews, and shops for that mobile phone. Your job immediately you hear about this new development (trend) is to provide contents targeted at satisfying these anticipated wants.

    You will get information on new trends and wants from mainstream Media, like newspapers, magazines, journals, TV, radio and so on. Read newspapers, journals and magazines that focus on the subject you publish contents on. You should also tune in to radio and TV programmes related to your industry. You will usually get information about new trends and wants from mainstream Media. Publish contents when they are still hot.

    Human wants is at the heart of the content business. The objective of a content publisher is to satisfy these wants.

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    Make Money Publishing Content Online

    The high demand for information online has created an opportunity for people to provide contents online. Internet makes access to information very easy. This has made it a favourite destination for information seekers. This has also created a huge market for people publishing contents online. Web publishers make money by publishing contents online. This is why the internet is rich with information. Without the possibility of making money from publishing contents online, the internet would not have been as rich with contents as it is today.

    Many people are motivated to publish content online because of the possibility of making money on the internet. The increase in user-generated contents is driven by monetisation motives more than anything else. Contents published on the internet today include text, pictures, videos, music, games, and so on.

    A professional web publisher is one that makes a living or some part of his income from web publishing. A web publisher is motivated by the possibility of making money from his contents. However, a web publisher should not be driven only by his quest to make more money online. He should also keep in mind his objective which to provide relevant and useful contents that satisfy the needs of his visitors or customers.

    The objective to satisfy his customers should stand as a check to his motivation to make more money. Make money today at the expense of your visitor’s wants and you will be out of business before you know it. No business can survive without focusing on its objectives.

    what are they looking for

    To make good money from web publishing, you must find out what people are searching for in the subject you provide contents on. You must satisfy this need if you want to make money from web publishing. Publishing what you want will not be productive; to make money you must publish what your visitors want. You must adopt this marketing philosophy if you are serious about making money as a content publisher. Popular topics on the internet include tips, reviews, How Tos, and so on.

    How are they looking

    Knowing what your visitors are looking for is not enough, you must also find out how they look for this information. Most people search for information via search engines. This means that to drive traffic to your website, you need to rank well on search engines. To rank on search engines you need to discover keywords that people use when searching for the kind of content you publish online. Ranking well on relevant keywords in search engines like Google, Yahoo, MSN, Search and so on will drive the traffic you require to make money as a web publisher.

    Keyword analysis will reveal hot keywords in your industry; you make money when you target such keywords.

    Where are they looking

    You also need to know where visitors to your website concentrate their attention. This helps you in your Ad placement strategy. Placing your Ads where your visitors concentrate their attention ensure that your Ads get seen. More Ad visibility will usually result to more money for properly matched Ads.

    However, ensure that the Ads you place on your website are relevant to the content and does not obstruct the flow of your visitors. Your Ads must add value to your visitors.

    who pays the bill

    Web publishers make money from advertising. Ads can come from advertising services like Google Adsense, or from Affiliate programs like Amazon.com. Web publishers can also make money by marketing advertising spaces on their website directly to advertisers. A web publisher must not advertise for other people, they can make money advertising their products, services and skills directly from their website.

    Google Adsense is the most popular and effective online advertising service today. Google Adsense is a pay per click service that display contextual Ads on websites. You make money with Google Adsense when a visitor to your website finds an Ad so interesting as to click on it. Because Adsense Ads are matched to your content, they are likely to be interesting to your visitors and as a result generate more clicks and hopefully more money. In Google Adsense, more clicks will usually result in more money.

    Affiliate programs like Amazon offer pay per sale instead. You earn some money as commission when a visitor after clicking an interesting Ad on your website also goes ahead to buy the product at your affiliate website. You make money on your value and volume of sales.

    When marketing for affiliates, you will choose what you advertise. Make sure you advertise only product and services that will be relevant to your visitors. Matching your affiliate Ads properly, will result in more sales and as a result more money.

    In the same vain, when you choose to sell advertising space on your website or promote your products and services on your website, make sure they will be relevant to your visitor. To make money from web publishing, your keyword must be adding value to your visitors. Ignore your visitors (customers) and sooner or later you will have no business and no money.

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    Make Money Online Naija

    Make money online naija is a blog dedicated to providing tips on how ordinary people can make money on the internet. In this blog you will find tips, reviews and articles on making money on the online.

    We will be considering proven online opportunities like web publishing, internet marketing, forex trading, HYIPs, affiliate programs/marketing and so on.

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