The point of bounce rate is that it is a signal for measuring how engaging your site or blog is. A low bounce rate is often assumed to mean that visitors disapprove your website, so they cannot stand it and leave as soon as possible. However, in practice this is not always the case.
Bounces occur for different reasons; your job is to ensure your blog is engaging and not to focus on bounce rate. You should also ensure that when bounces occur you gain from it. For example, bounces due to affiliate marketing or CPC could have some financial benefit for a blog.
However, if you own a business website or sell on your site bounce rate is an important measure of engagement as the only link you want visitors on your website to click is the one that leads to conversion for your business. So if you want to reduce your bounce rate here are a few things to do on your website or blog.
Have a Clear Navigation
Make the navigation of your blog or website clear and simple. Do not try to be too creative, most web users do not have the time to waste trying to figure out how to navigate your blog. Use standard conventions for your navigation. And make sure your links can be navigated on all devices.
Recently I visited a website of an insurance company that I could not navigate on mobile because of the way the navigation was designed. I had no option than to leave. So, before shouting over how high your bounce rate is make sure the navigation on your blog or website is easy to use.
Link to related content
Visitors to your blog will not visit any other post on your blog or website if they find no link to take them there. You should provide link within your content pages that are related to the subject on the page or that will enable your visitor take action based on the content on the page or blog post.
For example, a product page should contain links to a gallery where visitors can view more photos of the product. It should also link to a shopping cart or a contact page so that visitors can take action for conversion. For a blog post, links to existing blog post that are related to current post should be added to new blog posts.
If users do not easily find an inbound link to click on they will leave without visiting any other page, resulting in a bounce.
Optimise your pages for keywords
If your content pages are not targeting the right keywords, most visitors coming through search will bounce back since your content is probably not what they were looking for. So to keep visitors on your site or blog, pay attention to keywords and ensure you are attracting the right crowd.
Do not just target keywords for the sake of it. Make sure that the contents on the page and links within your content pages satisfies the targeted keywords.