You start by brainstorming to generate keywords you consider relevant to your content. These initial keywords are raw keywords and are not necessarily, how people will enter those words during search. A proper keyword analysis will help you generate relevant keywords from your raw keywords.
Raw keywords are raw ideas generated on your own and with the help of friends. There relevance must verified using keyword analysis.
To generate relevant keywords, you need to do a keyword analysis of your raw keywords. For example, let us take the raw keyword like Jobs which is a popular keyword for the career niche, a keyword analysis of the raw keyword may reveal more relevant keywords like:
- Jobs Nigeria
- Jobs Vacancies
- Jobs in Nigeria
- Oil Company Jobs
- Banking Jobs
- MTN Jobs
- And so on
Note that relevant keywords for your raw keywords may change from time to time. For example, MTN Jobs may become less popular when the MTN is not recruiting. The implication of this is that from time to time you need to do a keyword analysis of your raw keywords to generate latest relevant keywords.
Create a text document called keywords_dd_mm_yyyy were dd, mm, yyyy stands for the day, month and the year the relevant keywords were generated. Create a new text document each time you do a keyword analysis. You can also use Microsoft Excel or any other spreadsheet for storing your relevant keywords.
You need a keyword analysis tool like Google insights for analysing your raw keywords or Google Adwords Keyword Tool. There are a number of keyword analysis tools on the internet, but Google insights and Google Adwords Tool are free and quite easy to use. Thorough keyword analysis can be the difference between web publishers that make money online and those that don't.
The purpose of doing keyword analysis is to create content that are relevant to what web users are looking for. So, after generating keywords from your keyword analysis, you should write content on your blog or website to target them and draw search traffic on your website or blog.
Search traffic is key to making money from blogs and websites. So, you should take keyword analysis very serious.